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isPartOf:"Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf"
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Fielmann AG
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Fuchs, Werner T.
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Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
Journal of consumer behaviour : an international research review
32
Journal of retailing and consumer services
29
Psychology & marketing
27
Journal of business research : JBR
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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SpringerLink / Bücher
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Journal of marketing theory and practice
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Journal of advertising research
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NBER working paper series
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Working paper / National Bureau of Economic Research, Inc.
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Journal of marketing theory and practice : JMTP
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Journal of the Academy of Marketing Science
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International journal of internet marketing and advertising : IJIMA
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Springer Proceedings in Business and Economics
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International journal of hospitality management
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Journal of consumer behaviour
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Journal of retailing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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NBER Working Paper
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Springer eBook Collection
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The journal of brand management : an international journal
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Discussion paper / Centre for Economic Policy Research
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Cogent business & management
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Harvard-Business-Manager : das Wissen der Besten
5
International journal of business competition and growth : IJBCG
5
Journal of Asian finance, economics and business : JAFEB
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Reihe: Marketing : MAR
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Schriftenreihe Studien zum Konsumentenverhalten
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Technological forecasting & social change : an international journal
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The international review of retail, distribution and consumer research
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American economic journal : a journal of the American Economic Association
4
Applied economics
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Asia Pacific journal of marketing and logistics
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Consumer behavior analysis : (a) rational approach to consumer choice
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ECONIS (ZBW)
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Storytelling : wie hirngerechte Marketing-Geschichten aussehen
Fuchs, Werner T.
- In:
Neuromarketing : Erkenntnisse der Hirnforschung für …
,
(pp. 167-182)
.
2014
Persistent link: https://www.econbiz.de/10010341962
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Neuromarketing am Point of Sale (POS)
Traindl, Arndt
- In:
Neuromarketing : Erkenntnisse der Hirnforschung für …
,
(pp. 151-163)
.
2014
Persistent link: https://www.econbiz.de/10010341963
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Neuroökonomik, Neuromarketing und Consumer Neuroscience : eine Standortbestimmung aus Sicht der Perspektive der Wissenschaft
Kenning, Peter
- In:
Neuromarketing : Erkenntnisse der Hirnforschung für …
,
(pp. 23-36)
.
2014
Persistent link: https://www.econbiz.de/10010341969
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