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isPartOf:"Reihe: Marketing : MAR"
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Search: subject_exact:"Purchasing decision"
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Kaufentscheidung
5
Purchase decision
5
Consumer behaviour
2
Deutschland
2
Germany
2
Konsumentenverhalten
2
Ambivalenz
1
Brand image
1
Cognition
1
Communication
1
Confidence
1
Consumers
1
Cross-cultural marketing
1
Cultural identity
1
Decision under uncertainty
1
Emotion
1
Entscheidung unter Unsicherheit
1
Entscheidungsprozess
1
Functional Food
1
Functional food
1
Funktionelle Lebensmittel
1
Interkulturelles Marketing
1
Interpersonale Kommunikation
1
Kaufverhalten
1
Kognition
1
Kognitive Komplexität
1
Kommunikation
1
Kulturelle Identität
1
Lebensmittelkauf
1
Markenimage
1
Migranten
1
Migrants
1
Mund-zu-Mund-Werbung
1
Produktbewertung
1
Produktinformation
1
Risiko
1
Risk
1
Theorie
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Theory
1
Turks
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German
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English
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Huber, Frank
4
Demmer, Lea Maria
1
Eisele, Anita
1
Kilian, Thomas
1
Kornmann, Cecile
1
Köksecen, Elif
1
Meyer, Frederik
1
Mützel, Lisa
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Weißhaar, Isabelle
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Josef Eul Verlag GmbH
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Reihe: Marketing : MAR
Journal of consumer behaviour : an international research review
32
Journal of retailing and consumer services
29
Psychology & marketing
27
Journal of business research : JBR
26
Journal of consumer research : JCR ; an interdisciplinary bimonthly
24
SpringerLink / Bücher
18
Journal of marketing theory and practice
13
Journal of advertising research
12
NBER working paper series
11
Research
11
Working paper / National Bureau of Economic Research, Inc.
11
Journal of marketing theory and practice : JMTP
10
Journal of the Academy of Marketing Science
10
International journal of hospitality management
8
Journal of retailing
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Springer Proceedings in Business and Economics
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer behaviour
7
NBER Working Paper
7
Springer eBook Collection
7
The journal of brand management : an international journal
7
Discussion paper / Centre for Economic Policy Research
6
International journal of internet marketing and advertising : IJIMA
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Harvard-Business-Manager : das Wissen der Besten
5
Journal of Asian finance, economics and business : JAFEB
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
5
Schriftenreihe Studien zum Konsumentenverhalten
5
Technological forecasting & social change : an international journal
5
The international review of retail, distribution and consumer research
5
American economic journal : a journal of the American Economic Association
4
Applied economics
4
Asia Pacific journal of marketing and logistics
4
Consumer behavior analysis : (a) rational approach to consumer choice
4
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
4
European journal of marketing : EJM
4
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ECONIS (ZBW)
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Why do they make things so complicated? : desperate consumers in complex buying situations
Mützel, Lisa
-
2017
-
1. Auflage
Persistent link: https://www.econbiz.de/10011721568
Saved in:
2
Der ambivalente Konsument : eine empirische Analyse zur Entstehung gemischter Gefühle im Kaufprozess
Huber, Frank
;
Eisele, Anita
;
Demmer, Lea Maria
-
2016
-
1. Auflage
Persistent link: https://www.econbiz.de/10011478029
Saved in:
3
Kulturbasierte Präferenzunterschiede im Kaufentscheidungsprozess : eine vergleichende empirische Studie am Beispiel türkischstämmiger Migranten in Deutschland
Huber, Frank
;
Kornmann, Cecile
;
Köksecen, Elif
-
2016
-
1. Auflage
Persistent link: https://www.econbiz.de/10013432310
Saved in:
4
Die Rolle von Markenvertrauen für die Erreichung von Konsumzielen : eine kausalanalytische Studie am Beispiel von gesunder Ernährung mit Functional Food
Huber, Frank
;
Meyer, Frederik
;
Weißhaar, Isabelle
-
2013
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009775151
Saved in:
5
Akzeptanz von Bewertungsportalen als Basis von Electronic Word-of-Mouth : eine empirische Studie zur interpersonellen Kommunikation im Web 2.0
Huber, Frank
(
contributor
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009582771
Saved in:
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