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person:"Himbert, Lena"
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Himbert, Lena
Usman, Osly
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Aktuelle Aspekte in der Dienstleistungsforschung : [im November 2013 fand an der Ludwig-Maximilians-Universität München der 17. Workshop Dienstleistungsmarketing statt, der vom Institut für Marketing ausgerichtet wurde]
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Unit pricing : empirical investigations of its influences at the product and retailer levels
Himbert, Lena
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2016
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1st edition 2016
Persistent link: https://www.econbiz.de/10011450611
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Unit Pricing : Empirical Investigations of its Influences at the Product and Retailer Levels
Himbert, Lena
-
2016
Categorization and Review of Unit Price Research -- Legislation and the Importance of Unit Prices in the Marketplace -- Experiments addressing the influence of unit prices on product level an on retailer level. .
Persistent link: https://www.econbiz.de/10014019955
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Der Grundpreis in der Behavioral-Pricing-Forschung
Himbert, Lena
;
Roth, Stefan
- In:
Aktuelle Aspekte in der Dienstleistungsforschung : [im …
,
(pp. 93-118)
.
2015
Persistent link: https://www.econbiz.de/10010469030
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