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~person:"Mankila, Merja"
~person:"Ahlert, Dieter"
~subject:"Privatkundengeschäft"
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Mankila, Merja
Ahlert, Dieter
Eichhorn, Franz-Josef
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Hein, Manfred
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Essays on strategic price bundling in retail banking
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FE rapport / Department of Business Administration, School of Economics and Commercial Law, Göteborg University
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1
Price bundling theory applied to retail banking
Mankila, Merja
-
1999
Persistent link: https://www.econbiz.de/10001514948
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2
Adding value to relationships through price bundling strategies in retail banking
Mankila, Merja
- In:
Essays on strategic price bundling in retail banking
,
(pp. 63-84)
.
2002
Persistent link: https://www.econbiz.de/10001673445
Saved in:
3
Focusing on customer retention strategy in price bundling
Mankila, Merja
- In:
Essays on strategic price bundling in retail banking
,
(pp. 85-114)
.
2002
Persistent link: https://www.econbiz.de/10001673448
Saved in:
4
Application of price bundling strategies in retail banking in Europe
Mankila, Merja
- In:
Essays on strategic price bundling in retail banking
,
(pp. 117-151)
.
2002
Persistent link: https://www.econbiz.de/10001673449
Saved in:
5
Attracting students in retail banking through price bundling
Mankila, Merja
- In:
Essays on strategic price bundling in retail banking
,
(pp. 153-186)
.
2002
Persistent link: https://www.econbiz.de/10001673451
Saved in:
6
Retaining students in retail banking through price bundling
Mankila, Merja
- In:
Essays on strategic price bundling in retail banking
,
(pp. 187-214)
.
2002
Persistent link: https://www.econbiz.de/10001673453
Saved in:
7
Essays on strategic price bundling in retail banking
Mankila, Merja
-
2001
Persistent link: https://www.econbiz.de/10001653426
Saved in:
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