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subject:"Konsumentenverhalten"
~isPartOf:"Marketing letters : a journal of research in marketing"
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Search: subject_exact:"Qualität von Produkten"
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Konsumentenverhalten
Product quality
14
Produktqualität
14
Consumer behaviour
8
Perceived quality
3
Advertising
2
Brand
2
Dienstleistungsqualität
2
Markenartikel
2
Perception
2
Preis
2
Price
2
Service quality
2
Wahrnehmung
2
Werbung
2
1989-2006
1
1991
1
Accessibility-diagnosticity
1
Automotive industry
1
Automotive market
1
Brand management
1
Car market
1
Channels of distribution
1
Cognition
1
Context effects
1
Country-of-origin
1
Designation of origin
1
Deutschland
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Distribution channel
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Dominant retailer
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Econometric models
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Einzelhandel
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Electronics market
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Elektronikmarkt
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Entertainment marketing
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Film industry
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Filmwirtschaft
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Game theory
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Germany
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Hedonic price analysis
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Article
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Article in journal
8
Aufsatz in Zeitschrift
8
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English
8
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Baltas, George
1
Brunner-Sperdin, Alexandra
1
Cai, Gangshu
1
Carlson, Jay P.
1
Chang, Chia-jung
1
Golmohammadi, Alireza
1
Jang, Sungha
1
Keller, Kevin Lane
1
Kroll, Eike B.
1
Lehmann, Donald R.
1
Müller, Holger
1
Punj, Girish N.
1
Rajavi, Koushyar
1
Saridakis, Charalampos
1
Sauer, Nicola E.
1
Schnurr, Benedikt
1
Song, Reo
1
Swain, Scott D.
1
Vogt, Bodo
1
Weathers, Danny
1
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Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
35
Journal of business research : JBR
22
International journal of hospitality management
21
The journal of product & brand management
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
International journal of industrial organization
14
NBER working paper series
14
Journal of food products marketing
13
Discussion paper / Centre for Economic Policy Research
12
International journal of production economics
12
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
NBER Working Paper
12
Psychology & marketing
12
Asia Pacific journal of marketing and logistics
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Working paper / National Bureau of Economic Research, Inc.
11
CESifo working papers
9
Journal of marketing research : JMR
9
Journal of wine economics
9
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
9
European journal of operational research : EJOR
8
Food policy : economics planning and politics of food and agriculture
8
Information systems research : ISR
8
Journal of retailing
8
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
7
Applied economics
7
Cogent business & management
7
Discussion paper
7
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
7
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
7
Journal of institutional and theoretical economics : JITE
7
Journal of international consumer marketing
7
Journal of international food & agribusiness marketing : JIFAM
7
Quality management journal : QMJ
7
The Rand journal of economics
7
International journal of consumer studies
6
International journal of contemporary hospitality management
6
International journal of production research
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
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ECONIS (ZBW)
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1
Ad expenditures and perceived quality : a replication and extension
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 161-169
Persistent link: https://www.econbiz.de/10014266093
Saved in:
2
The effect of context attractiveness on product attractiveness and product quality : the moderating role of product familiarity
Schnurr, Benedikt
;
Brunner-Sperdin, Alexandra
;
Sauer, …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 241-253
Persistent link: https://www.econbiz.de/10011675188
Saved in:
3
Does advertising indicate product quality? Evidence from prelaunch and postlaunch advertising in the movie industry
Song, Reo
;
Jang, Sungha
;
Cai, Gangshu
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 791-804
Persistent link: https://www.econbiz.de/10011614844
Saved in:
4
Modeling price-related consequences of the brand origin cue : an empirical examination of the automobile market
Saridakis, Charalampos
;
Baltas, George
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 77-87
Persistent link: https://www.econbiz.de/10011444025
Saved in:
5
Price or quality? : the influence of fluency on the dual role of price
Chang, Chia-jung
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 369-380
Persistent link: https://www.econbiz.de/10010207197
Saved in:
6
Do customers who conduct online research also post online review? : a model of the relationship between online research and review posting behavior
Punj, Girish N.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10009723159
Saved in:
7
Do real payment really matter? : a re-examination of the compromise effect in hypothetical and binding choice settings
Müller, Holger
;
Kroll, Eike B.
;
Vogt, Bodo
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 73-92
Persistent link: https://www.econbiz.de/10009530087
Saved in:
8
Why consumers respond differently to absolute versus percentage descriptions of quantities
Weathers, Danny
;
Swain, Scott D.
;
Carlson, Jay P.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
4
,
pp. 943-957
Persistent link: https://www.econbiz.de/10009684839
Saved in:
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