Do customers who conduct online research also post online review? : a model of the relationship between online research and review posting behavior
Year of publication: |
2013
|
---|---|
Authors: | Punj, Girish N. |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 24.2013, 1, p. 96-108
|
Subject: | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour |
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