An empirical investigation of online review diagnosticity
G. Amar Raju and Dennis Joseph
| Year of publication: |
2017
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|---|---|
| Authors: | Raju, G. Amar ; Joseph, Dennis |
| Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 25.2017, 3, p. 319-335
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| Subject: | electronic word of mouth communication | product reviews | online reviews | argument quality | source credibility | diagnosticity | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Produktqualität | Product quality | Social Web | Social web | Online-Marketing | Internet marketing | Glaubwürdigkeit | Credibility | Konsumentenverhalten | Consumer behaviour | Personalisierung | Personalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011756954