Fake or credible? : antecedents and consequences of perceived credibility in exaggerated online reviews
Year of publication: |
2023
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Authors: | Román, Sergio ; Riquelme, Isabel P. ; Iacobucci, Dawn |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 156.2023, p. 1-15
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Subject: | Consumer reviews | Exaggerated online reviews | Online reviews | Perceived credibility | Search vs experience products | Glaubwürdigkeit | Credibility | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Produktinformation | Product information | Personalisierung | Personalization |
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