Fake or credible? : antecedents and consequences of perceived credibility in exaggerated online reviews
Sergio Román, Isabel P. Riquelme, Dawn Iacobucci
| Year of publication: |
2023
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| Authors: | Román, Sergio ; Riquelme, Isabel P. ; Iacobucci, Dawn |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 156.2023, p. 1-15
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| Subject: | Consumer reviews | Exaggerated online reviews | Online reviews | Perceived credibility | Search vs experience products | Glaubwürdigkeit | Credibility | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Personalisierung | Personalization | Produktqualität | Product quality | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.113466 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013534117