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~isPartOf:"Journal of strategic marketing"
~person:"Valos, Michael John"
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Marketers' perceptions of the implementation difficulties of multichannel marketing
Valos, Michael John
;
Polonsky, Michael J.
;
Geursen, Gus
; …
- In:
Journal of strategic marketing
18
(
2010
)
5
,
pp. 417-434
Persistent link: https://www.econbiz.de/10008698535
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