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subject:"Verkaufsförderung"
~subject:"Deutschland"
~person:"Aigner, Andreas"
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Verkaufsförderung
Deutschland
Consumer Behaviour
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Consumer Empowerment
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Discount
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Low-cost strategy
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Niedrigpreisstrategie
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Aigner, Andreas
Zettelmeyer, Florian
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Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
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Using consumer empowerment to increase the effectiveness of price discounts
Aigner, Andreas
;
Wilken, Robert
;
Geisendorf, Sylvie
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 48-63
Persistent link: https://www.econbiz.de/10012003368
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