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~subject:"Großbritannien"
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Großbritannien
Hörfunkwerbung
309
Radio advertising
309
Deutschland
76
Germany
74
Werbung
59
Fernsehen
55
Werbewirkung
54
Advertising effects
52
Theorie
51
Theory
51
Fernsehwerbung
50
Television advertising
50
Television
49
Advertising
43
Rundfunk
42
Broadcast
40
USA
37
United States
37
Media industries
20
Mediensektor
20
Broadcasting finance
19
Broadcasting industry
19
Rundfunkfinanzierung
19
Rundfunksender
19
Competition
18
Internet marketing
18
Online-Marketing
18
Werbesendung
18
Wettbewerb
18
Broadcasting policy
16
Media usage
16
Mediennutzung
16
Rundfunkpolitik
16
Psychology of advertising
15
Werbepsychologie
15
Consumer behaviour
13
Konsumentenverhalten
13
Hörfunkprogramm
11
Promotional materials
11
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Bradford, M. G.
1
Clarke, D. B.
1
Hendry, David F.
1
Herlemann, Gabriele
1
Mayhew, Christopher
1
Meyers, Cynthia B.
1
Peacock, Alan
1
Roberts, Andrew
1
Spurgeon, Christina
1
Veljanovski, Cento G.
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Großbritannien / Committee on Financing the BBC
3
Großbritannien / Home Office
3
Booz, Allen & Hamilton <London>
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Business history review
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1
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Journal of policy modeling : JPMOD ; a social science forum of world issues
1
Marketing and research today : the journal of the European Society for Opinion and Marketing Research
1
Special report / the Economist Intelligence Unit
1
The Fabian Society, Tract 318
1
The Routledge companion to advertising and promotional culture
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ECONIS (ZBW)
12
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1
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12
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12
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1
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
2
Regulating integrated advertising
Spurgeon, Christina
- In:
The Routledge companion to advertising and promotional …
,
(pp. 71-82)
.
2013
Persistent link: https://www.econbiz.de/10010197579
Saved in:
3
Media exposure and consumer purchasing : an improved data fusion technique
Roberts, Andrew
- In:
Marketing and research today : the journal of the …
22
(
1994
)
3
,
pp. 159-172
Persistent link: https://www.econbiz.de/10001172594
Saved in:
4
An econometric analysis of TV advertising expenditure in the United Kingdom
Hendry, David F.
- In:
Journal of policy modeling : JPMOD ; a social science …
14
(
1992
)
3
,
pp. 281-311
Persistent link: https://www.econbiz.de/10001125796
Saved in:
5
Competition between television companies for advertising revenue in the United Kingdom : the Independent Television regions prior to deregulation
Clarke, D. B.
- In:
Environment & planning
24
(
1992
)
11
,
pp. 1627-1644
Persistent link: https://www.econbiz.de/10001133289
Saved in:
6
Die Regelung der Hörfunk- und Fernsehwerbung in den Mitgliedstaaten der Europäischen Gemeinschaft : Deutschland, Vereinigtes Königreich, Frankreich, Niederlande, Italien
Herlemann, Gabriele
-
1989
Persistent link: https://www.econbiz.de/10000826996
Saved in:
7
Freedom in broadcasting
Veljanovski, Cento G.
(
ed.
)
-
1989
Persistent link: https://www.econbiz.de/10013393687
Saved in:
8
The economics of television advertising in the UK
1988
Persistent link: https://www.econbiz.de/10000737856
Saved in:
9
The effects on other media of the introduction of advertising on the BBC : a report for the Committee on Financing the BBC
1986
Persistent link: https://www.econbiz.de/10000700551
Saved in:
10
Report of the Committee on Financing the BBC : presented to Parliament by the Secretary of State for the Home Department by Command of Her Majesty
Peacock, Alan
(
ed.
)
-
1986
Persistent link: https://www.econbiz.de/10012608090
Saved in:
11
Financing the BBC : a survey of public opinion ; a report for the Committee on Financing the BBC
1985
Persistent link: https://www.econbiz.de/10000701193
Saved in:
12
Commercial television, what is to be done?
Mayhew, Christopher
-
1959
Persistent link: https://www.econbiz.de/10002441583
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