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~person:"Reinares-Lara, Eva"
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Advertising
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blood donation
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donation inhibitors
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Reinares-Lara, Eva
Schmidtke, Richard
7
Germano, Fabrizio
6
Popescu, Ioana
6
Dukes, Anthony
5
Araman, Victor F.
4
Gal-Or, Esther
4
Meier, Martin
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Araman, Victor
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Calli, Meltem Kiygi
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Franses, Philip Hans
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Hansen, Flemming
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Kempe, David
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Martín-Santana, Josefa D.
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Roson, Roberto
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Rothschild, Michael
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Sepstrup, Preben
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Wilbur, Kenneth C.
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Xu, Linli
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Bellman, Steven
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Berkman, Dave
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Bruwer, Johan
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Butler, Michael R.
2
Cohen, Justin
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Craton, Lincoln G.
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Dave, Dhaval
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Faulkner, Margaret
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Gaßner, Hans-Peter
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Goldberg, Marvin E.
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Grønholdt, Lars
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Hainer, Wolfgang
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Holden, Steinar
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Hull, Brooks Brittenham
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Jain, Nidhi
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Kalweit, Udo
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Kerkhof, Anna
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Kind, Hans Jarle
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Macklin, M. C.
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Martinelli, César
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Business research quarterly : BRQ
1
International journal of internet marketing and advertising : IJIMA
1
Journal of global marketing
1
Journal of nonprofit & public sector marketing
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ECONIS (ZBW)
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Using radio advertising to promote blood donation
Martín-Santana, Josefa D.
;
Reinares-Lara, Eva
; …
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
1
,
pp. 52-73
Persistent link: https://www.econbiz.de/10011847863
Saved in:
2
The effects of accent, differentiation, and stigmatization on spokesperson credibility in radio advertising
Reinares-Lara, Eva
;
Martín-Santana, Josefa D.
; …
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 15-28
Persistent link: https://www.econbiz.de/10011653859
Saved in:
3
Effectiveness of radio spokesperson's gender, vocal pitch and accent and the use of music in radio advertising
Martín-Santana, Josefa D.
;
Muela-Molina, Clara
; …
- In:
Business research quarterly : BRQ
18
(
2015
)
3
,
pp. 143-160
Persistent link: https://www.econbiz.de/10011517649
Saved in:
4
Effectiveness of advertising formats in television
Martin-Santana, Josefa D.
;
Reinares-Lara, Eva
; …
- In:
International journal of internet marketing and …
9
(
2015
)
2
,
pp. 85-102
Persistent link: https://www.econbiz.de/10011497548
Saved in:
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