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USA
Hörfunkwerbung
309
Radio advertising
309
Deutschland
76
Germany
74
Werbung
59
Fernsehen
55
Werbewirkung
54
Advertising effects
52
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51
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51
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50
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50
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49
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43
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42
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40
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37
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20
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19
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19
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19
Rundfunksender
19
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18
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18
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18
Werbesendung
18
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18
Broadcasting policy
16
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16
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16
Rundfunkpolitik
16
Psychology of advertising
15
Werbepsychologie
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Consumer behaviour
13
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1
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The journal of media economics
4
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3
European journal of marketing : EJM
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1
BLM-Schriftenreihe
1
Business history review
1
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1
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1
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1
International journal of nonprofit & voluntary sector marketing
1
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1
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1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
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1
Journal of marketing research : JMR
1
Journal of political economy
1
Journal of public economic theory
1
Journal of the Academy of Marketing Science
1
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1
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1
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1
Reihe: Telekommunikation _372 Medienwirtschaft
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Review of industrial organization : RIO
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ECONIS (ZBW)
37
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1
Identifying the effect of persuasion
Jun, Sung Jae
;
Lee, Sokbae
- In:
Journal of political economy
131
(
2023
)
8
,
pp. 2032-2058
Persistent link: https://www.econbiz.de/10014339679
Saved in:
2
Best practices in noncommercial radio fundraising : a practitioner perspective
Bentley, Joshua M.
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
4
,
pp. 250-261
Persistent link: https://www.econbiz.de/10011378446
Saved in:
3
The effect of voice quality on ad efficacy
Wiener, Hillary J. D.
;
Chartrand, Tanya L.
- In:
Psychology & marketing
31
(
2014
)
7
,
pp. 509-517
Persistent link: https://www.econbiz.de/10010382587
Saved in:
4
The role of the accent in radio advertisements to ethnic audiences : does emphasizing ethnic stereotypes affect spokesperson credibility and purchase intention?
Ivanic, Aarti S.
;
Bates, Kenneth
;
Somasundaram, T.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 407-419
Persistent link: https://www.econbiz.de/10010481188
Saved in:
5
Regulating integrated advertising
Spurgeon, Christina
- In:
The Routledge companion to advertising and promotional …
,
(pp. 71-82)
.
2013
Persistent link: https://www.econbiz.de/10010197579
Saved in:
6
Sold on radio : advertisers in the golden age of broadcasting
Cox, Jim
-
2013
-
Reprint
"This work covers the history of radio advertising, from its foundation to its development as a sophisticated, profitable system that benefited advertisers, broadcasters, and the public"--Provided by publisher
Persistent link: https://www.econbiz.de/10011386289
Saved in:
7
Impact of direct-to-consumer advertising on pharmaceutical prices and demand
Dave, Dhaval
;
Saffer, Henry
- In:
Southern economic journal
79
(
2012
)
1
,
pp. 97-126
Persistent link: https://www.econbiz.de/10009667953
Saved in:
8
Coordination, differentiation and the timing of radio commercials
Sweeting, Andrew
(
contributor
)
-
2004
This paper examines whether commercial radio stations try to play their commercials at the same time. A simple model shows that stations may want to choose the same times (coordination) or different times (differentiation) depending on how listeners behave. It also shows that how much...
Persistent link: https://www.econbiz.de/10003231392
Saved in:
9
The impact of direct-to-consumer advertising on pharmaceutical prices and demand
Dave, Dhaval
;
Saffer, Henry
-
2010
Persistent link: https://www.econbiz.de/10003968706
Saved in:
10
Radio's clutter conundrum : better memory for ads, worse attitudes toward stations
Potter, Robert F.
;
Callison, Coy
;
Chambers, Todd
; …
- In:
JMM : the international journal on media management
10
(
2008
)
4
,
pp. 139-147
Persistent link: https://www.econbiz.de/10003789753
Saved in:
11
Werbung in Radio und Internet: eine Synthese mit Wirkung ; Ergebnisse einer amerikanischen Studie
Franz, Gerhard
- In:
Media-Perspektiven
(
2008
)
1
,
pp. 34-39
Persistent link: https://www.econbiz.de/10003628994
Saved in:
12
Local advertising decision makers perceptions of media effectiveness and substitutability
Reid, Leonard N.
;
King, Karen Whitehill
;
Martin, Hugh J.
; …
- In:
The journal of media economics
18
(
2005
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10002562623
Saved in:
13
Market structure, viewer welfare, and advertising rates in local broadcast television markets
Brown, Keith C.
- In:
Economics letters
86
(
2005
)
3
,
pp. 331-337
Persistent link: https://www.econbiz.de/10002680045
Saved in:
14
A theory of broadcast media concentration and commercial advertising
Cunningham, Brendan M.
;
Alexander, Peter J.
- In:
Journal of public economic theory
6
(
2004
)
4
,
pp. 557-575
Persistent link: https://www.econbiz.de/10002343793
Saved in:
15
Advertising and political bias in the media : the market for criticism of the market economy
Sutter, Daniel
- In:
The American journal of economics and sociology
61
(
2002
)
3
,
pp. 725-745
Persistent link: https://www.econbiz.de/10001691975
Saved in:
16
Hörfunkforschung im internationalen Vergleich
Markgraf, Ingo
-
2001
Persistent link: https://www.econbiz.de/10013438009
Saved in:
17
Creating a favorable business climate : corporations and radio broadcasting, 1934 to 1954
Fones-Wolf, Elizabeth A.
- In:
Business history review
73
(
1999
)
2
,
pp. 221-255
Persistent link: https://www.econbiz.de/10001416823
Saved in:
18
Which factors primarily influence the number of infomercial hours a commercial television station airs?
LeBlanc Wicks, Jan
- In:
The journal of media economics
10
(
1997
)
1
,
pp. 29-38
Persistent link: https://www.econbiz.de/10001213136
Saved in:
19
Die Vermarktung privater und lokaler Hörfunk- und TV-Sender in Deutschland und den USA : eine systemvergleichende Studie
Koch, Jörg
-
1996
Persistent link: https://www.econbiz.de/10010223832
Saved in:
20
Market structure, program diversity, and radio audience size
Rogers, Robert P.
- In:
Contemporary economic policy : a journal of Western …
14
(
1996
)
1
,
pp. 81-91
Persistent link: https://www.econbiz.de/10001201522
Saved in:
21
Public policy relating to consumer comprehension of television commercials : a review and some empirical results
Murray, Noel M.
- In:
Journal of consumer policy : consumer issues in law, …
16
(
1993
)
2
,
pp. 145-170
Persistent link: https://www.econbiz.de/10001158161
Saved in:
22
Models, methods, and assumptions : the usefulness of a multi-method approach to the examination of influence in TV pricing
Bates, Benjamin J.
- In:
The journal of media economics
4
(
1991
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10001105805
Saved in:
23
The diffusion of television advertising
Butler, Michael R.
- In:
Review of industrial organization : RIO
6
(
1991
)
3
,
pp. 283-290
Persistent link: https://www.econbiz.de/10001115581
Saved in:
24
An economics perspective ten years after the NAB case
Hull, Brooks Brittenham
- In:
The journal of media economics
3
(
1990
)
1
,
pp. 19-35
Persistent link: https://www.econbiz.de/10001086189
Saved in:
25
The effects of television advertising on concentration
Leahy, Arthur S.
- In:
New York economic review : journal of the New York …
18
(
1988
),
pp. 21-42
Persistent link: https://www.econbiz.de/10001159514
Saved in:
26
Sex roles in advertising : a comparison of television advertisements in Australia, Mexico, and the United States
Gilly, Mary C.
- In:
Journal of marketing
52
(
1988
)
2
,
pp. 75-85
Persistent link: https://www.econbiz.de/10001055289
Saved in:
27
The spot : the rise of political advertising on television
Diamond, Edwin
-
1988
-
Rev. ed.
Persistent link: https://www.econbiz.de/10013482042
Saved in:
28
The development of American television as an advertiser-supported medium : as seen by the contemporary American press
Berkman, Dave
- In:
European journal of marketing : EJM
21
(
1987
)
8
,
pp. 14-26
Persistent link: https://www.econbiz.de/10001072509
Saved in:
29
The not quite so inevitable origins of commercial broadcasting in America
Berkman, Dave
- In:
European journal of marketing : EJM
21
(
1987
)
4
,
pp. 34-43
Persistent link: https://www.econbiz.de/10001072511
Saved in:
30
Product Placement : Rahmenbedingungen u. Gestaltungsperspektiven
Harbrücker, Ulrich
;
Wiedmann, Klaus-Peter
-
1987
Persistent link: https://www.econbiz.de/10013416631
Saved in:
31
The processing of verbal-nonverbal content in television advertisements : a theory and its empirical investigation
Balasubramanian, Siva Kumar
-
1986
Persistent link: https://www.econbiz.de/10000732590
Saved in:
32
Characteristics of radio commercials and their recall effectiveness
Sewall, Murphy A.
- In:
Journal of marketing
50
(
1986
)
1
,
pp. 52-60
Persistent link: https://www.econbiz.de/10001008470
Saved in:
33
Consumer response to television commercials : the impact of involvement and background music on brand attitude formation
Park, C. Whan
- In:
Journal of marketing research : JMR
23
(
1986
)
1
,
pp. 11-24
Persistent link: https://www.econbiz.de/10001008597
Saved in:
34
Effects of a television and radio advertising ban : a study of the cigarette industry
Holak, Susan L.
- In:
Journal of marketing
50
(
1986
)
4
,
pp. 219-227
Persistent link: https://www.econbiz.de/10001015989
Saved in:
35
Do young children understand the selling intent of commercials?
Macklin, M. C.
- In:
Journal of consumer affairs : official publication of …
19
(
1985
)
2
,
pp. 293-304
Persistent link: https://www.econbiz.de/10001020605
Saved in:
36
A longitudinal view of women's role portrayal in television advertising
Caballero, Marjorie J.
- In:
Journal of the Academy of Marketing Science
12
(
1984
)
4
,
pp. 93-108
Persistent link: https://www.econbiz.de/10001020333
Saved in:
37
American commercial television : competition, collusion, regulation
Hull, Brooks Brittenham
-
1982
Persistent link: https://www.econbiz.de/10000779205
Saved in:
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