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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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A viral branching model for predicting the spread of electronic word of mouth
Lans, Ralf van der
;
Bruggen, Gerrit van
;
Eliashberg, …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
2
,
pp. 348-365
Persistent link: https://www.econbiz.de/10003969800
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