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~subject:"Kundenbindungsprogramm"
~person:"Antil, John H."
~person:"Li, Zonghuo"
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Kundenbindungsprogramm
Loyalty program
3
Rabatt
3
Rebate
3
Beziehungsmarketing
2
Coupon promotion
2
Distribution channel
2
Einzelhandel
2
Multichannel strategy
2
Multikanalvertrieb
2
Relationship marketing
2
Retail trade
2
Sales promotion
2
Verkaufsförderung
2
Vertriebsweg
2
Channel integration
1
Channel switching
1
Distribution model
1
Einzelhandelspreis
1
Omnichannel operation
1
Omnichannel retailing
1
Online retailing
1
Online-Handel
1
Preismanagement
1
Pricing
1
Pricing strategy
1
Retail price
1
Selling
1
Time sensitivity
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USA
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Antil, John H.
Li, Zonghuo
Rubinfeld, Daniel L.
7
Nevo, Aviv
5
Polinsky, Alan Mitchell
4
Wolfram, Catherine D.
4
Lillard, Dean R.
3
Polinsky, A. Mitchell
3
Sfekas, Andrew
3
Carlsson, Frederik
2
Connor, John M.
2
Connor, John Murray
2
Gabel, Sebastian
2
Köhler, Sven
2
Lee, Leonard
2
Löfgren, Åsa
2
Norton, Michael I.
2
Wierich, Ralf
2
Zielke, Stephan
2
Agostini, Claudio A.
1
Akgun, Ugur
1
Allen, Beth Elaine
1
Arranz, Ana M Gutiérrez
1
Arya, Anil
1
Aviv, Yossi
1
Bauer, Hans H.
1
Bawa, Kapil
1
Ben-Zion, Uri
1
Bergem, Ola
1
Berger, Andreas
1
Bing, Mark N.
1
Bowman, Russell D.
1
Brunelle, Alexis
1
Börsch, Alexander
1
Cai, Fengyan
1
Call, Guido
1
Caminal, Ramón
1
Capizzani, Mario
1
Chen, Jing
1
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International journal of production economics
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
3
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1
Coupon promotion and its cross-channel effect in omnichannel retailing industry : a time-sensitive strategy
Li, Zonghuo
;
Guan, Xu
;
Mei, Wanxia
- In:
International journal of production economics
258
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014282249
Saved in:
2
Omnichannel retailing operations with coupon promotions
Li, Zonghuo
;
Yang, Wensheng
;
Jin, Hyun Seung
;
Wang, Di
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012431670
Saved in:
3
Couponing as a promotional tool : consumers do benefit
Antil, John H.
- In:
Journal of consumer affairs : official publication of …
19
(
1985
)
2
,
pp. 316-327
Persistent link: https://www.econbiz.de/10001020603
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