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~subject:"Kundenbindungsprogramm"
~subject:"Preismanagement"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Kundenbindungsprogramm
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
16
European journal of operational research : EJOR
11
International journal of production economics
11
International journal of industrial organization
9
Management science : journal of the Institute for Operations Research and the Management Sciences
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Working paper / National Bureau of Economic Research, Inc.
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Journal of industrial engineering international
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Journal of marketing research : JMR
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing letters : a journal of research in marketing
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Pricing-Excellence für Technologieunternehmen : nachhaltig mehr Ertrag
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Quarterly journal of business and economics : QJBE
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Retail supply chain management : quantitative models and empirical studies
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The American economic review
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1
The impact of coupons on the visit-to-purchase funnel
Gopalakrishnan, Arun
;
Park, Young-Hoon
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10012493315
Saved in:
2
Optimizing price menus for duration discounts : a subscription selectivity field experiment
Tian, Longxiu
;
Feinberg, Fred M.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1181-1198
Persistent link: https://www.econbiz.de/10012405762
Saved in:
3
Increasing retailer loyalty through the use of cash back rebate sites
Qiu, Ye
;
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 743-762
Persistent link: https://www.econbiz.de/10012294605
Saved in:
4
On the profitability of stacked discounts : identifying revenue and cost effects of discount framing
Ertekin, Necati
;
Shulman, Jeffrey D.
;
Chen, Haipeng
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 317-342
Persistent link: https://www.econbiz.de/10012022545
Saved in:
5
A conjoint model of quantity discounts
Iyengar, Radha
;
Jedidi, Kamel
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 334-350
Persistent link: https://www.econbiz.de/10009548692
Saved in:
6
Slippage in rebate programs and present-biased preferences
Gilpatric, Scott M.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 229-238
Persistent link: https://www.econbiz.de/10003843241
Saved in:
7
A market response model for coupon promotions
Neslin, Scott A.
- In:
Marketing science : the marketing journal of the …
9
(
1990
)
2
,
pp. 125-145
Persistent link: https://www.econbiz.de/10001095702
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