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Pelsmacker, Patrick de
57
Gierl, Heribert
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Bauer, Hans H.
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Dens, Nathalie
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Diehl, Sandra
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Eisend, Martin
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Dahlén, Micael
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Matthes, Jörg
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Journal of advertising : official publication of the American Academy of Advertising
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International journal of advertising : the quarterly review of marketing communications
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Marketing letters : a journal of research in marketing
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Journal of current issues and research in advertising : JCIRA
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Health marketing quarterly
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Marketing : ZFP ; journal of research and management
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SpringerLink / Bücher
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The journal of product & brand management
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Journal of current issues and research in advertising
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Young consumers : insight and ideas for responsible marketers
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International journal of hospitality management
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Journal of marketing
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Asia Pacific journal of marketing and logistics
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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International journal of sports marketing & sponsorship
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The journal of brand management : an international journal
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Journal of the Academy of Marketing Science
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Marketing intelligence & planning
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ECONIS (ZBW)
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1511
Consumer attitude of "Y" generation towards mobile advertising in Kuala Lumpur, Malaysia
Ganesh, R.
;
Fattakhova, Lolita
- In:
International journal of electronic business : IJEB
16
(
2021
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10012597994
Saved in:
1512
The antecedents and consequences of brand experience and purchase intention
Shukla, Mahima
;
Sharma, Ashok
;
Misra, Richa
;
Jain, Vinamra
- In:
International journal of electronic business : IJEB
16
(
2021
)
3
,
pp. 215-238
Persistent link: https://www.econbiz.de/10012597995
Saved in:
1513
Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting
;
Hu, Yuheng
;
Chen, Cheng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
Saved in:
1514
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
1515
Female sexualisation and objectification in advertising : research insights and future research agenda for advertising ethics
Moraes, Caroline
;
Magrizos, Solon
;
Hebberts, Lucy
- In:
The SAGE handbook of marketing ethics
,
(pp. 91-106)
.
2021
Persistent link: https://www.econbiz.de/10012304784
Saved in:
1516
Dynamic generic and brand advertising decisions under supply disruption
Ma, Shigui
;
He, Yong
;
Gu, Ran
- In:
International journal of production research
59
(
2021
)
1
,
pp. 188-212
Persistent link: https://www.econbiz.de/10012425117
Saved in:
1517
Promoting through consumer nostalgia : a conceptual framework and future research agenda
Rana, Sudhir
;
Raut, Sachin Kumar
;
Prashar, Sanjeev
;
Abu …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
2
,
pp. 211-249
Persistent link: https://www.econbiz.de/10012423610
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1518
A sponsorship disclosure is not enough? : how advertising literacy intervention affects consumer reactions to sponsored influencer posts
Lou, Chen
;
Ma, Wenjuan
;
Feng, Yang
- In:
Journal of promotion management : innovations in …
27
(
2021
)
2
,
pp. 278-305
Persistent link: https://www.econbiz.de/10012423613
Saved in:
1519
Does messaging matter? : investigating the influence of media headlines on perceptions and attitudes of the in-group and out-group
Havard, Cody T.
;
Ferrucci, Patrick
;
Ryan, Timothy D.
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 20-30
Persistent link: https://www.econbiz.de/10012424755
Saved in:
1520
Regulatory focus and choice : the impact of control perceptions on advertising effectiveness
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 69-92
Persistent link: https://www.econbiz.de/10012424758
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