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~person:"Swanson, Scott R."
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Search: subject_exact:"Referral marketing"
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Viral marketing
6
Virales Marketing
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Consumer behaviour
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Konsumentenverhalten
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Customer satisfaction
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Dienstleistungsqualität
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Kundenzufriedenheit
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Emotion
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Internationales Marketing
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Online reviews
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Online-Handel
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Online-Marketing
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Performing arts
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Swanson, Scott R.
Law, Chun Hung Roberts
18
Berger, Jonah
16
Filieri, Raffaele
16
Loureiro, Sandra Maria Correia
14
Mariani, Marcello M.
12
Tan, Yong
12
Dwivedi, Yogesh Kumar
11
East, Robert
11
Law, Rob
11
Liu, Yong
11
Balaji, M. S.
10
Bilgihan, Anil
10
Duan, Wenjing
10
Kim, Jong Min
10
Li, Hengyun
10
Mayzlin, Dina
10
Pelsmacker, Patrick de
10
Bigné Alcañiz, J. Enrique
9
Dens, Nathalie
9
Gopinath, Shyam
9
Jayawardhena, Chanaka
9
Karjaluoto, Heikki
9
Kumar, V.
9
Pavlou, Paul A.
9
Peres, Renana
9
Ranaweera, Chatura
9
Romaniuk, Jenni
9
Stephen, Andrew T.
9
Usman, Osly
9
Verlegh, Peeter
9
Xie, Karen L.
9
Ye, Qiang
9
Yin, Dezhi
9
Zhang, Han
9
Akram, Umair
8
Chu, Shu-Chuan
8
Fan, Weiguo
8
Godes, David
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Gu, Bin
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Hu, Nan
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International journal of management and marketing research : IJMMR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing theory and practice
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
Managing service quality : MSQ ; an international journal
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ECONIS (ZBW)
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1
The impact of online reviews on destination trust and travel intention : the moderating role of online review trustworthiness
Su, LuJun
;
Yang, Qingyue
;
Swanson, Scott R.
;
Chen, Ning
- In:
Journal of vacation marketing
28
(
2022
)
4
,
pp. 406-423
Persistent link: https://www.econbiz.de/10013387783
Saved in:
2
Service switching, word-of-mouth and new provider search : a five country exploratory study
Frankel, Robert
;
Swanson, Scott R.
;
Sagan, Mariusz
- In:
International journal of management and marketing …
6
(
2013
)
2
,
pp. 11-20
Persistent link: https://www.econbiz.de/10010195028
Saved in:
3
Delight and outrage in the performing arts : a critical incidence analysis
Swanson, Scott R.
;
Davis, J. Charlene
- In:
Journal of marketing theory and practice
20
(
2012
)
3
,
pp. 263-278
Persistent link: https://www.econbiz.de/10009619157
Saved in:
4
The effect of recovery locus attributions and service failure severity on word-of-mouth and repurchase behaviors in the hospitality industry
Swanson, Scott R.
;
Hsu, Maxwell K.
- In:
Journal of hospitality & tourism research : JHTR ; the …
35
(
2011
)
4
,
pp. 511-529
Persistent link: https://www.econbiz.de/10009385341
Saved in:
5
Private and public voice : exploring cultural influence
Swanson, Scott R.
;
Frankel, Robert
;
Sagan, Mariusz
; …
- In:
Managing service quality : MSQ ; an international journal
21
(
2011
)
3
,
pp. 216-239
Persistent link: https://www.econbiz.de/10009232066
Saved in:
6
Critical incidents in tourism: failure, recovery, custumer switching, and word-of-mouth behaviors
Swanson, Scott R.
;
Hsu, Maxwell K.
- In:
Journal of travel and tourism marketing
26
(
2009
)
2
,
pp. 180-194
Persistent link: https://www.econbiz.de/10003863497
Saved in:
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