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subject:"Internet"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Search: subject_exact:"Referral marketing"
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Internet
Viral marketing
59
Virales Marketing
59
Consumer behaviour
42
Konsumentenverhalten
42
Social Web
40
Social web
40
Internet marketing
38
Online-Marketing
38
social media
16
Brand management
12
Markenführung
12
electronic word-of-mouth
12
eWOM
11
Online retailing
10
Online-Handel
10
Beziehungsmarketing
9
Brand image
9
Markenimage
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Relationship marketing
9
e-WOM
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electronic word of mouth
8
Advertising effects
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Werbewirkung
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E-commerce
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Electronic Commerce
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Advertising
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Data Mining
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Data mining
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Instagram
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Personalisierung
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Personalization
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Twitter
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Werbung
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purchase intention
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word-of-mouth
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Credibility
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Facebook
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Innovation adoption
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Al-Karaghouli, Wafi
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Alboqami, Hassan
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Babakus, Emin
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Baeshen, Yasser
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Erkan, Ismail
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Evans, Chris
1
Ghoneim, Ahmad
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Mangold, W. Glynn
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Manoraj, N.
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Smith, Katherine Taken
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Sridevi, P.
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Vedanthachari, Lakshmi Narasimhan
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International journal of internet marketing and advertising : IJIMA
Information systems research : ISR
7
Journal of business research : JBR
7
Journal of management information systems : JMIS
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Marketing letters : a journal of research in marketing
5
International journal of electronic marketing and retailing : IJEMR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Tourism management : research, policies, practice
4
Journal of internet commerce
3
Administrative Sciences : open access journal
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Electronic commerce research
2
European journal of marketing : EJM
2
Information technology and management
2
International journal of electronic commerce : IJEC
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of international consumer marketing
2
Journal of marketing research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Journal of travel and tourism marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Journal of vacation marketing : an international journal
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Premier reference source
2
Accounting, auditing & accountability journal
1
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Australasian marketing journal
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Bayreuther Arbeitspapiere zur Wirtschaftsinformatik
1
Business horizons
1
CEPAL review
1
Corporate reputation review
1
Dissertationen der LMU
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Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
1
Electronic commerce research and applications
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Examining customer's intention to rely on online reviews
Sridevi, P.
;
Manoraj, N.
;
Vedanthachari, Lakshmi Narasimhan
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 369-393
Persistent link: https://www.econbiz.de/10013256323
Saved in:
2
Electronic word of mouth in social media : the common characteristics of retweeted and favourited marketer-generated content posted on Twitter
Alboqami, Hassan
;
Al-Karaghouli, Wafi
;
Baeshen, Yasser
; …
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 338-358
Persistent link: https://www.econbiz.de/10011497534
Saved in:
3
Trust and the online conversation : the case of online reviews
Mangold, W. Glynn
;
Babakus, Emin
;
Smith, Katherine Taken
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
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