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~isPartOf:"Arbeitspapiere des Fachgebietes BWL, Marketing"
~isPartOf:"Beiträge von AbsolventInnen des MCI Tourismus zu Entrepreneurship, Marketing und Destinationsmanagement"
~isPartOf:"The journal of product & brand management"
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Place marketing
14
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14
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9
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7
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7
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7
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Arbeitspapiere des Fachgebietes BWL, Marketing
Beiträge von AbsolventInnen des MCI Tourismus zu Entrepreneurship, Marketing und Destinationsmanagement
The journal of product & brand management
Journal of business research : JBR
17
Branded spaces : experience enactments and entanglements
13
Handbook on place branding and marketing
13
Journal of marketing management : MM
12
Tourism management : research, policies, practice
10
Marketing theory
7
StadtLandMarke : strategische Markenführung als Erfolgsfaktor im Location-Branding
7
The marketing review
7
International review on public and non-profit marketing
6
Journal of travel and tourism marketing
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Strategic place branding methodologies and theory for tourist attraction
6
Urban events, place branding and promotion : place event marketing
6
SpringerLink / Bücher
5
The journal of brand management : an international journal
5
Qualitative market research : an international journal
4
Springer eBook Collection
4
Standortwettbewerb und Tourismus : regionale Erfolgsstrategien
4
Studia / Polska Akademia Nauk, Komitet Przestrzennego Zagospodarowania Kraju
4
Advances in hospitality, tourism, and the services industry (AHTSI) book series
3
Bausteine der Regionalentwicklung
3
Brand research : [an outcome of the second International Conference on Brand Management]
3
Hamburger Schriften zur Marketingforschung
3
International journal of leisure and tourism marketing : IJLTM
3
International journal of wine business research : IJWBR
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Kongresse, Tagungen und Events : Potenziale, Strategien und Trends der Veranstaltungswirtschaft
3
Lebensqualität und Standortattraktivität : Kultur, Mobilität und regionale Marken als Erfolgfaktoren
3
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
3
Public management review
3
Schriften zur Raumordnung und Landesplanung
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Africa journal of management
2
Annals of tourism research : ATR ; a social sciences journal
2
Arbeitsmaterialien zur Raumordnung und Raumplanung
2
Brands and branding
2
Brands and branding geographies
2
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ECONIS (ZBW)
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1
Determining the predictive importance of the core dimensions of nation brands
Lahrech, Abdelmounaim
;
Aldabbas, Hazem
;
Juusola, Katariina
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1207-1219
Persistent link: https://www.econbiz.de/10014485561
Saved in:
2
Conceptualizing nation branding : the systematic literature review
Rojas-Méndez, José
;
Khoshnevis, Mozhde
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013552940
Saved in:
3
Introducing bi-directional participatory place branding : a theoretical model with multi-stakeholder perspectives
Jain, Varsha
;
Shroff, Preeti
;
Merchant, Altaf
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 73-95
Persistent link: https://www.econbiz.de/10012798134
Saved in:
4
Growing the community bank in the shadow of national banks : an empirical analysis of the U.S. banking industry, 1994-2018
Hoskins, Jake David
;
Abadi, Sarah
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1235-1251
Persistent link: https://www.econbiz.de/10013429187
Saved in:
5
Toponyms as carriers of heritage : implications for place branding
Hakala, Ulla
;
Sjöblom, Paula
;
Kantola, Satu-Paivi
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 263-275
Persistent link: https://www.econbiz.de/10011378290
Saved in:
6
Perceived images and vocations of local territorial systems : implications for place branding strategies
Pino, Giovanni
;
Guido, Gianluigi
;
Peluso, Alessandro M.
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 287-302
Persistent link: https://www.econbiz.de/10011378302
Saved in:
7
Social identity, collective self esteem and country reputation : the case of Pakistan
Yousaf, Salman
;
Li, Huaibin
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 399-411
Persistent link: https://www.econbiz.de/10011407201
Saved in:
8
Place branding : creating self-brand connections and brand advocacy
Kemp, Elyria
;
Childers, Carla Y.
;
Williams, Kim H.
- In:
The journal of product & brand management
21
(
2012
)
7
,
pp. 508-515
Persistent link: https://www.econbiz.de/10009685949
Saved in:
9
Markenentwicklungsprozess : am Beispiel der Tourismusregion Dachstein-Tauern
Langanger, Dagmar
- In:
Beiträge von AbsolventInnen des MCI Tourismus zu …
,
(pp. 89-103)
.
2006
Persistent link: https://www.econbiz.de/10003673776
Saved in:
10
Merchandising zur Profilierung regionaler Standortmarken am Bsp. der Marke Tirol
Reremoser, Carina
- In:
Beiträge von AbsolventInnen des MCI Tourismus zu …
,
(pp. 105-119)
.
2006
Persistent link: https://www.econbiz.de/10003673782
Saved in:
11
Herausforderung Destinationsentwicklung und Destinationsmanagement
Beritelli, Pietro
- In:
Beiträge von AbsolventInnen des MCI Tourismus zu …
,
(pp. 167-173)
.
2006
Persistent link: https://www.econbiz.de/10003673803
Saved in:
12
Positionierung einer touristischen Region als Wettbewerbseinheit : Destinationsentwicklung am Beispiel Stubaital
Krösbacher, Sarah
- In:
Beiträge von AbsolventInnen des MCI Tourismus zu …
,
(pp. 175-189)
.
2006
Persistent link: https://www.econbiz.de/10003673806
Saved in:
13
Das Standortwahlverhalten von Investoren in Thüringen : eine empirische Studie (Ergebnisse)
Spieß, Steffen
-
2000
Persistent link: https://www.econbiz.de/10001491984
Saved in:
14
High-Tech Marketing für den Standort Thüringen : Projektergebnisse
Büchner, Andrea
-
1997
Persistent link: https://www.econbiz.de/10000980738
Saved in:
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