//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Raumforschung und Raumordnung"
~isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Regionenmarke"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Place marketing
19
Standortmarketing
19
Brand management
11
Markenführung
11
Brand image
10
Markenimage
10
Place branding
5
City marketing
4
Consumer behaviour
4
Designation of origin
4
Herkunftsbezeichnung
4
Konsumentenverhalten
4
Stadtmarketing
4
Tourism marketing
4
Tourismusmarketing
4
Destination image
3
Destination management
3
Destinationsmanagement
3
Place identity
3
Corporate reputation
2
Credibility
2
Deutschland
2
Firmenimage
2
Germany
2
Glaubwürdigkeit
2
Holiday behaviour
2
Place image
2
Place website
2
Public relations
2
Urlaubsverhalten
2
Website
2
Öffentlichkeitsarbeit
2
Advertising
1
Advertising effects
1
Africa
1
Afrika
1
Agglomeration effect
1
Agglomerationseffekt
1
Argument quality
1
Authenticity
1
more ...
less ...
Online availability
All
Undetermined
14
Type of publication
All
Article
19
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
Case study
1
Fallstudie
1
Language
All
English
17
German
2
Author
All
Foroudi, Mohammad Mahdi
3
Foroudi, Pantea
2
Gupta, Suraksha
2
Hultman, Magnus
2
Melewar, T. C.
2
Ageeva, Elena
1
Akarsu, Tugra Nazlil
1
Alexander, Andrew
1
Baack, Daniel W.
1
Balmer, John M. T.
1
Bang, Nguyen
1
Bose, Sunny
1
Charters, Steve
1
Chen, Weifeng
1
Crabbe, Rowena
1
Cuomo, Maria Teresa
1
De Chernatony, Leslie
1
Dennis, Charles
1
Dickinger, Astrid
1
Fan, Xiucheng
1
Formaniuk, Liam
1
Gupta, Shashwat
1
Hinson, Robert
1
Kakuda, Nakaya
1
Katsikeas, Constantine S.
1
Kosiba, John Paul Basewe
1
Költringer, Clemens
1
Mahmoud, Rudiana
1
Mielke, Bernd
1
Osabutey, Ellis L. C.
1
Roy, Sanjit
1
Ruzzier, Maja Konecnik
1
Scarborough, William J.
1
Sharifah Faridah Syed Alwi
1
Skinner, Heather
1
Spielmann, Nathalie
1
Strandberg, Carola
1
Styvén, Maria
1
Sun, Ru
1
Teller, Christoph
1
more ...
less ...
Published in...
All
Raumforschung und Raumordnung
Journal of business research : JBR
Branded spaces : experience enactments and entanglements
13
Handbook on place branding and marketing
13
Journal of marketing management : MM
12
Tourism management : research, policies, practice
10
The journal of product & brand management
8
Marketing theory
7
StadtLandMarke : strategische Markenführung als Erfolgsfaktor im Location-Branding
7
The marketing review
7
International review on public and non-profit marketing
6
Journal of travel and tourism marketing
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Strategic place branding methodologies and theory for tourist attraction
6
Urban events, place branding and promotion : place event marketing
6
SpringerLink / Bücher
5
The journal of brand management : an international journal
5
Beiträge von AbsolventInnen des MCI Tourismus zu Entrepreneurship, Marketing und Destinationsmanagement
4
Qualitative market research : an international journal
4
Springer eBook Collection
4
Standortwettbewerb und Tourismus : regionale Erfolgsstrategien
4
Advances in hospitality, tourism, and the services industry (AHTSI) book series
3
Bausteine der Regionalentwicklung
3
Brand research : [an outcome of the second International Conference on Brand Management]
3
International journal of leisure and tourism marketing : IJLTM
3
International journal of wine business research : IJWBR
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Kongresse, Tagungen und Events : Potenziale, Strategien und Trends der Veranstaltungswirtschaft
3
Lebensqualität und Standortattraktivität : Kultur, Mobilität und regionale Marken als Erfolgfaktoren
3
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
3
Public management review
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Africa journal of management
2
Annals of tourism research : ATR ; a social sciences journal
2
Arbeitspapiere des Fachgebietes BWL, Marketing
2
Brands and branding
2
Brands and branding geographies
2
Europäische Hochschulschriften / 5
2
Forschung aktuell
2
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
International journal of Indian culture and business management : IJICBM
2
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
19
of
19
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434833
Saved in:
2
Place brands across U.S. cities and growth in local high-technology sectors
Scarborough, William J.
;
Crabbe, Rowena
- In:
Journal of business research : JBR
130
(
2021
),
pp. 70-85
Persistent link: https://www.econbiz.de/10012544766
Saved in:
3
Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Saved in:
4
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
5
Augmenting the urban place brand : on the relationship between markets and town and city centres
Alexander, Andrew
;
Teller, Christoph
;
Wood, Steve
- In:
Journal of business research : JBR
116
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012257665
Saved in:
6
Humanizing stigmatized places : inter-group contact and attitude change toward Pakistan and Iran in the "Humans of New York" Facebook space
Yousaf, Salman
;
Fan, Xiucheng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 666-679
Persistent link: https://www.econbiz.de/10012257667
Saved in:
7
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
8
Exploring the dialogic communication potential of selected African destinations' place websites
Hinson, Robert
;
Osabutey, Ellis L. C.
;
Kosiba, John …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 690-698
Persistent link: https://www.econbiz.de/10012257671
Saved in:
9
Nations as brands : cinema's place in the branding role
Gupta, Shashwat
;
Foroudi, Mohammad Mahdi
;
Väätänen, Juha
- In:
Journal of business research : JBR
116
(
2020
),
pp. 721-733
Persistent link: https://www.econbiz.de/10012257675
Saved in:
10
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
11
Places in good graces : the role of emotional connections to a place on word-of-mouth
Strandberg, Carola
;
Styvén, Maria
;
Hultman, Magnus
- In:
Journal of business research : JBR
119
(
2020
),
pp. 444-452
Persistent link: https://www.econbiz.de/10012417013
Saved in:
12
Promissing the dream : changing destination image of London through the effect of website place
Foroudi, Pantea
;
Akarsu, Tugra Nazlil
;
Ageeva, Elena
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 97-110
Persistent link: https://www.econbiz.de/10011775953
Saved in:
13
Institutionalized place branding strategy, interfirm trust, and place branding performance : evidence from China
Zhao, Weihong
;
Sun, Ru
;
Kakuda, Nakaya
- In:
Journal of business research : JBR
78
(
2017
),
pp. 261-267
Persistent link: https://www.econbiz.de/10011736356
Saved in:
14
Demand- and supply-side perspectives of city branding : a qualitative investigation
Hultman, Magnus
;
Yeboah-Banin, Abena A.
;
Formaniuk, Liam
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5153-5157
Persistent link: https://www.econbiz.de/10011589184
Saved in:
15
Analyzing destination branding and image from online sources : a web content mining approach
Költringer, Clemens
;
Dickinger, Astrid
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1836-1843
Persistent link: https://www.econbiz.de/10011384132
Saved in:
16
Characteristics of strong territorial brands : the case of champagne
Charters, Steve
;
Spielmann, Nathalie
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1461-1467
Persistent link: https://www.econbiz.de/10010379304
Saved in:
17
Developing and applying a place brand identity model : the case of Slovenia
Ruzzier, Maja Konecnik
;
De Chernatony, Leslie
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 45-52
Persistent link: https://www.econbiz.de/10009720390
Saved in:
18
Standortbewertung mit Fuzzy Logic : ein neuer Weg der EDV-Unterstützung im kommunalen Standortmarketing
Wolfertz, Klaus
- In:
Raumforschung und Raumordnung
58
(
2000
)
4
,
pp. 288-296
Persistent link: https://www.econbiz.de/10001573221
Saved in:
19
Regionenmarketing im Kontext regionaler Entwicklungskonzepte
Mielke, Bernd
- In:
Raumforschung und Raumordnung
58
(
2000
)
4
,
pp. 317-325
Persistent link: https://www.econbiz.de/10001573363
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->