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~subject:"Konsumgüterindustrie"
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Konsumgüterindustrie
Detergent industry
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Waschmittelindustrie
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Auslandsinvestition
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Henkel AG & Co. KGaA
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Henkel Kommanditgesellschaft auf Aktien
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Kirihara, Keiko
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Löwenberg, Margot
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Swoboda, Bernhard
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Die Entwicklung und Gestaltung von Markenqualitätssignalen von Fast Moving Consumer Goods am Beispiel der Waschmittelmarken von Henkel
Kirihara, Keiko
-
2012
Persistent link: https://www.econbiz.de/10009559284
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Die weltweite Nachhaltigkeitsinitiative "Qualität & Verantwortung" und das Konzept "performance based on sustainability" : das Beispiel Henkel ; [aus dem Unternehmensbereich Wasch-...
Swoboda, Bernhard
;
Löwenberg, Margot
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2010
Persistent link: https://www.econbiz.de/10008903702
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