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Search: subject_exact:"Reputation von Unternehmen"
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Corporate reputation
36
Firmenimage
36
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9
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9
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9
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7
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1
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ECONIS (ZBW)
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1
Managing corporate identity : an internal perspective
Simões, Cláudia
;
Dibb, Sally
;
Fisk, Raymond P.
-
2010
Persistent link: https://www.econbiz.de/10003922772
Saved in:
2
The driving forces of customer loyalty : a study of internet service providers in Hong Kong
Cheng, T. C. E.
;
Lai, L. C. F.
;
Yeung, A. C. L.
- In:
Transforming e-business practices and applications : …
,
(pp. 44-61)
.
2010
Persistent link: https://www.econbiz.de/10003925108
Saved in:
3
The virtual leader construct : the mass mediatization and simulation of transformational leadership
Boje, David M.
;
Rhodes, Carl
- In:
Discovering leadership
,
(pp. 122-136)
.
2009
Persistent link: https://www.econbiz.de/10003812726
Saved in:
4
The corporate social responsibility movement responds to real demand for increased accountability
Kinder, Peter
- In:
Corporate social responsibility
,
(pp. 41-45)
.
2009
Persistent link: https://www.econbiz.de/10003858455
Saved in:
5
Voluntary codes of conduct will not make corporations more accountable
Singh, Kavaljit
- In:
Corporate social responsibility
,
(pp. 163-173)
.
2009
Persistent link: https://www.econbiz.de/10003858492
Saved in:
6
Are the strategic stars aligned for your corporate brand?
Hatch, Mary Jo
;
Schultz, Majken
-
2009
Persistent link: https://www.econbiz.de/10003785028
Saved in:
7
Would a brand smell any sweeter by a corporate name?
De Chernatony, Leslie
-
2009
Persistent link: https://www.econbiz.de/10003785034
Saved in:
8
Corporate branding in the new economy
Leitch, Shirley
;
Richardson, Neil
-
2009
Persistent link: https://www.econbiz.de/10003785038
Saved in:
9
Bringing the corporation into corporate branding
Hatch, Mary Jo
;
Schultz, Majken
-
2009
Persistent link: https://www.econbiz.de/10003785050
Saved in:
10
When corporate image affects product evaluations : the moderating role of perceived risk
Gürhan-Canli, Zeynep
;
Batra, Rajeev
-
2009
Persistent link: https://www.econbiz.de/10003785061
Saved in:
11
Corporate communication orchestrated by a sustainable corporate story
Riel, Cees B. M. van
-
2009
Persistent link: https://www.econbiz.de/10003785162
Saved in:
12
Strategy retold : toward a narrative view of strategic discourse
Barry, David
;
Elmes, Michael
-
2009
Persistent link: https://www.econbiz.de/10003785167
Saved in:
13
A brand of enlightenment
Ind, Nicholas
-
2009
Persistent link: https://www.econbiz.de/10003785220
Saved in:
14
Using branding to attract talent
Hieronimus, Fabian
;
Schaefer, Katharina
;
Schröder, Jürgen
-
2009
Persistent link: https://www.econbiz.de/10003785231
Saved in:
15
Building Philips' employer brand from the inside out : how to create an employer brand and instill it throughout the employment lifecycle
Leeuwen, Brenda van
;
Pieters, Jo
;
Crawford, Tom
-
2009
Persistent link: https://www.econbiz.de/10003785239
Saved in:
16
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
Saved in:
17
Cultural paradoxes reflected in brand meaning : McDonald's in Shanghai, China
Eckhardt, Giana M.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003785273
Saved in:
18
Fluid signs of commodity fetishism : the cosmological of Coca-Cola and Tesguino
Applbaum, Kalman
;
Levi, Jerome M.
-
2009
Persistent link: https://www.econbiz.de/10003832543
Saved in:
19
Image communicated by the use of 99 endings in advertised prices
Schindler, Robert M.
;
Kibarian, Thomas M.
-
2009
Persistent link: https://www.econbiz.de/10003836531
Saved in:
20
The Wal-Mart effect and a decent society : who knew shopping was so important?
Fishman, Charles
-
2009
Persistent link: https://www.econbiz.de/10003919726
Saved in:
21
Corporate brand and corporate reputation
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784482
Saved in:
22
Corporate branding and issues management : integrating two concepts to enhance corporate reputation
Einwiller, Sabine
;
Ingenhoff, Diana
- In:
Kommunikationsmanagement im Wandel : Beiträge aus 10 …
,
(pp. 249-269)
.
2008
Persistent link: https://www.econbiz.de/10003719746
Saved in:
23
Strategic assets and organizational rent
Amit, Raphael
;
Schoemaker, Paul J.
-
2008
Persistent link: https://www.econbiz.de/10003653494
Saved in:
24
Strategy retold : toward a narrative view of strategic discourse
Barry, David
;
Elmes, Michael
-
2006
Persistent link: https://www.econbiz.de/10003805611
Saved in:
25
Organizational perception management
Elsbach, Kimberly D.
-
2006
Persistent link: https://www.econbiz.de/10013533496
Saved in:
26
West German industry and the challenge of the Nazi past : 1945 - 1955
Wiesen, S. Jonathan
-
2001
Persistent link: https://www.econbiz.de/10001557608
Saved in:
27
Imagetransfer im Sponsoring : Entwicklung eines Erklärungsmodells
Glogger, Anton
-
1999
Persistent link: https://www.econbiz.de/10000682733
Saved in:
28
Die Bedeutung des Arbeitgeberimage bei der Arbeitgeberwahl : theoretische Analyse und empirische Untersuchung bei high potentials
Teufer, Stefan
-
1999
Persistent link: https://www.econbiz.de/10001402982
Saved in:
29
Imagetransfer im Sponsoring : Entwicklung eines Erklärungsmodells
Glogger, Anton
-
1999
Persistent link: https://www.econbiz.de/10012699158
Saved in:
30
Wettbewerbsstrategien im Einzelhandel : Chancen und Risiken von Preisführerschaft und Differenzierung
Gröppel-Klein, Andrea
-
1998
Persistent link: https://www.econbiz.de/10000987344
Saved in:
31
Prospektwerbung der deutschen Automobilindustrie : Analyse eines Werbemittels unter dem Aspekt des Unternehmens- und Marken-Images
Flüchter-Zähringer, Gesa Aletta
-
1998
Persistent link: https://www.econbiz.de/10001355524
Saved in:
32
Imageorientierte Marketing-Kommunikation im mittelständischen Firmenkundengeschäft der Kreditinstitute
Görgen, Frank
-
1997
Persistent link: https://www.econbiz.de/10000969058
Saved in:
33
Corporate Ethics Relations - Orientierungsmuster für die legitime Gestaltung unternehmensexterner Beziehungen
Zajitschek, Susanne
-
1997
Persistent link: https://www.econbiz.de/10000972069
Saved in:
34
Imageorientierte Marketing-Kommunikation im mittelständischen Firmenkundengeschäft der Kreditinstitute
Görgen, Frank
-
1997
Persistent link: https://www.econbiz.de/10000634717
Saved in:
35
Das Herstellerimage im Handel : eine empirische Untersuchung zum vertikalen Marketing
Franke, Nikolaus
-
1997
Persistent link: https://www.econbiz.de/10000639961
Saved in:
36
Corporate-Identity-Politiken bei Volksbanken und Raiffeisenbanken
Hoffmann, Petra
-
1996
Persistent link: https://www.econbiz.de/10013375894
Saved in:
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