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isPartOf:"Corporate brand and corporate reputation"
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Search: subject_exact:"Reputation von Unternehmen"
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Corporate reputation
10
Firmenimage
10
Brand management
7
Markenführung
7
Corporate culture
3
Public relations
3
Unternehmenskultur
3
Öffentlichkeitsarbeit
3
Personalbeschaffung
2
Recruitment
2
Welt
2
World
2
Airline
1
Brand image
1
British Airways
1
Consumer behaviour
1
Decision under risk
1
Employee retention
1
Entscheidung unter Risiko
1
Fluggesellschaft
1
Großbritannien
1
Inter-firm cooperation
1
Konsumentenverhalten
1
Markenimage
1
Mitarbeiterbindung
1
Multinationales Unternehmen
1
Nachhaltigkeit
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New Economy
1
New economy
1
Philips Electronics N.V.
1
Strategic management
1
Strategisches Management
1
Sustainability
1
Transnational corporation
1
United Kingdom
1
Unternehmenskooperation
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English
10
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Hatch, Mary Jo
2
Schultz, Majken
2
Barry, David
1
Batra, Rajeev
1
Crawford, Tom
1
De Chernatony, Leslie
1
Elmes, Michael
1
Gürhan-Canli, Zeynep
1
Hieronimus, Fabian
1
Ind, Nicholas
1
Leeuwen, Brenda van
1
Leitch, Shirley
1
Pieters, Jo
1
Richardson, Neil
1
Riel, Cees B. M. van
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Schaefer, Katharina
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Schröder, Jürgen
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Corporate brand and corporate reputation
Corporate reputation review : an international journal
137
Journal of business research : JBR
84
Journal of business ethics : JOBE
81
The journal of brand management : an international journal
69
Corporate communications : an international journal
50
SpringerLink / Bücher
47
Journal of retailing and consumer services
42
Academy of Management journal : AMJ
40
The Oxford handbook of corporate reputation
35
Corporate reputation review
31
Industrial marketing management : the international journal for industrial and high-tech firms
30
European journal of marketing : EJM
29
Corporate social responsibility and environmental management
25
The journal of product & brand management
23
International journal of hospitality management
22
Journal of marketing communications
22
International studies of management and organization
20
Reputation Management
20
Employer Branding : Arbeitgeber positionieren und präsentieren
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Marketing intelligence & planning
17
Cogent business & management
16
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
16
European management journal
16
International journal of selection and assessment
16
Journal of business strategy
16
Journal of communication management : an international journal
15
Working paper / National Bureau of Economic Research, Inc.
15
Business & society
14
International journal of contemporary hospitality management
14
Journal of business ethics : JBE
14
Journal of strategic marketing
13
NBER Working Paper
13
NBER working paper series
13
Psychology & marketing
13
The Academy of Management review : AMR
13
Corporate reputation : managing opportunities and threats
12
Finance research letters
12
Harvard-Business-Manager : das Wissen der Besten
12
International journal of business communication : IJBC ; a publication of the Association of Business Communication
12
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ECONIS (ZBW)
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1
Are the strategic stars aligned for your corporate brand?
Hatch, Mary Jo
;
Schultz, Majken
-
2009
Persistent link: https://www.econbiz.de/10003785028
Saved in:
2
Would a brand smell any sweeter by a corporate name?
De Chernatony, Leslie
-
2009
Persistent link: https://www.econbiz.de/10003785034
Saved in:
3
Corporate branding in the new economy
Leitch, Shirley
;
Richardson, Neil
-
2009
Persistent link: https://www.econbiz.de/10003785038
Saved in:
4
Bringing the corporation into corporate branding
Hatch, Mary Jo
;
Schultz, Majken
-
2009
Persistent link: https://www.econbiz.de/10003785050
Saved in:
5
When corporate image affects product evaluations : the moderating role of perceived risk
Gürhan-Canli, Zeynep
;
Batra, Rajeev
-
2009
Persistent link: https://www.econbiz.de/10003785061
Saved in:
6
Corporate communication orchestrated by a sustainable corporate story
Riel, Cees B. M. van
-
2009
Persistent link: https://www.econbiz.de/10003785162
Saved in:
7
Strategy retold : toward a narrative view of strategic discourse
Barry, David
;
Elmes, Michael
-
2009
Persistent link: https://www.econbiz.de/10003785167
Saved in:
8
A brand of enlightenment
Ind, Nicholas
-
2009
Persistent link: https://www.econbiz.de/10003785220
Saved in:
9
Using branding to attract talent
Hieronimus, Fabian
;
Schaefer, Katharina
;
Schröder, Jürgen
-
2009
Persistent link: https://www.econbiz.de/10003785231
Saved in:
10
Building Philips' employer brand from the inside out : how to create an employer brand and instill it throughout the employment lifecycle
Leeuwen, Brenda van
;
Pieters, Jo
;
Crawford, Tom
-
2009
Persistent link: https://www.econbiz.de/10003785239
Saved in:
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