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~subject:"Marketingmanagement"
~type_genre:"Aufsatz im Buch"
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Marketingmanagement
Einzelhandel
1,171
Retail trade
1,171
Deutschland
195
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195
Consumer behaviour
192
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192
Online retailing
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International market entry
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Internationaler Markteintritt
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Improving marketing strategies for private label products
2
Strategic corporate communication in the digital age
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Agro-food small and medium enterprises in a large integrated economy : Aristotle Univ. of Thessaloniki, Thessaloniki, Greece, 11 - 14 October 1995
1
Building corporate identity, image and reputation in the digital era
1
Consumer behavior analysis : (a) rational approach to consumer choice
1
Consumerism and the co-operative movement in modern British history : taking stock
1
Corporate Social Responsibility im Einzelhandel
1
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
Fashion branding and communication : core strategies of European luxury brands
1
Handbuch Multi-Channel-Marketing
1
History of marketing thought ; Volume 1
1
Integrative Management- und Logistikkonzepte : Festschrift für Professor Dr. Dr. h.c. Hans-Christian Pfohl zum 60. Geburtstag
1
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
1
Management and marketing for improved retail competitiveness and performance
1
Marketing und Innovation in disruptiven Zeiten
1
Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
1
New econometric modelling research
1
Origin and branding in international market entry processes
1
Proceedings of the 15th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 29 - December 1, 2007, Vienna, Austria
1
Proceedings of the 18th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 2 - 4 , 2010 Vienna, Austria
1
Product and market development for subsistence marketplaces
1
Retailing in the 21st century : current and future trends
1
Social media in strategic management
1
The Entrepreneurship-Innovation-Marketing Interface : proceedings of the Symposium, Karlsruhe
1
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
1
Theoretische Fundierung und praktische Relevanz der Handelsforschung
1
Web-Exzellenz im E-Commerce : Innovation und Transformation im Handel
1
Wege des Marketing : Festschrift zum 60. Geburtstag von Erwin Dichtl
1
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Marketing management in retail customer satisfaction : opportunity and challenges
Rosário, Albérico Travassos
- In:
Management and marketing for improved retail …
,
(pp. 1-24)
.
2023
Persistent link: https://www.econbiz.de/10014366068
Saved in:
2
Internationalization of retailing : the case of Turkish ultra-fast grocery delivery retailer Getir
Atakan, M. G. Serap
;
Ata, U. Zeynep
- In:
Origin and branding in international market entry processes
,
(pp. 233-251)
.
2023
Persistent link: https://www.econbiz.de/10014436791
Saved in:
3
Management von Marketing-Effektivität und -Effizienz im Einzelhandel : ein kombiniertes Modell des wahrgenommenen Kundenwerts und des Customer Lifetime Value
Rouhi, Kaveh
;
Geiger, Ingmar
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 203-227)
.
2023
Persistent link: https://www.econbiz.de/10013555060
Saved in:
4
Reputation : configuring the symmetrical and asymmetrical paths to architecture in a retail setting
Foroudi, Mohammad Mahdi
;
Foroudi, Pantea
;
Jin, Zhongqi
- In:
Building corporate identity, image and reputation in …
,
(pp. 113-139)
.
2022
Persistent link: https://www.econbiz.de/10012609374
Saved in:
5
Roles and implications of marketing communications in retail settings : a systematic review
Girotto, Michele
;
Solé Moro, Mª Luisa
;
Argila …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 173-199)
.
2022
Persistent link: https://www.econbiz.de/10013281299
Saved in:
6
Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491525
Saved in:
7
Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491561
Saved in:
8
Handling private label customer complaints to improve customer satisfaction : qualitative evidence from Turkish retailers
Okan, Elif Yolbulan
;
Salman, Gulberk Gultekin
- In:
Improving marketing strategies for private label products
,
(pp. 135-156)
.
2020
Persistent link: https://www.econbiz.de/10012125528
Saved in:
9
The effects of private label brand strategies on consumer perception
Tandon, Nidhi
;
Verma, Jayender
- In:
Improving marketing strategies for private label products
,
(pp. 187-205)
.
2020
Persistent link: https://www.econbiz.de/10012125554
Saved in:
10
Marketing strategy of electronic transaction services at an Indonesian retail company
Haikal
;
M. S. Mahrinasari
;
Hendrawaty, Ernie
- In:
The future opportunities and challenges of business in …
,
(pp. 20-23)
.
2020
Persistent link: https://www.econbiz.de/10012310675
Saved in:
11
Harmont & Blaine : a successful dachshund to build the values and brand identity
Colurcio, Maria
;
Melia, Monia
- In:
Fashion branding and communication : core strategies of …
,
(pp. 41-72)
.
2017
Persistent link: https://www.econbiz.de/10012498303
Saved in:
12
Trick or treat? : an examination of marketing relationship in a nondeceptive counterfeit market
Xiao, Sarah Hong
;
Nicholson, Michael
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 198-221)
.
2013
Persistent link: https://www.econbiz.de/10009740348
Saved in:
13
Social media as marketing strategy : an explorative study on adoption and use by retailers
Lorenzo-Romero, Carlota
;
Constantinides, Efthymios
; …
- In:
Social media in strategic management
,
(pp. 197-215)
.
2013
Persistent link: https://www.econbiz.de/10010226687
Saved in:
14
Integrated marketing communications in retailing
Raman, Kalyan
;
Naik, Prasad A.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 429-443)
.
2010
Persistent link: https://www.econbiz.de/10003938780
Saved in:
15
Umgang mit Kanalkonflikten im Multi-Channel-Handel : Herausforderungen und Lösungsansätze aus der Praxis des Fashion Retail
Peters, Matthias
- In:
Web-Exzellenz im E-Commerce : Innovation und …
,
(pp. 249-262)
.
2010
Persistent link: https://www.econbiz.de/10003955871
Saved in:
16
Realtionship marketing in marketing strategies of large selling area chain stores : Polish perspective
Bilińska, Katarzyna
- In:
Proceedings of the 18th Annual Conference on Marketing …
,
(pp. 38-48)
.
2010
Persistent link: https://www.econbiz.de/10009491511
Saved in:
17
Marketing- und Kommunikationsstrategien für ethisch-nachhaltigen Konsum und CSR im Einzelhandel
Blickle, Karl-Hermann
- In:
Corporate Social Responsibility im Einzelhandel
,
(pp. 259-280)
.
2009
Persistent link: https://www.econbiz.de/10003787739
Saved in:
18
Einsatzmöglichkeiten der Werbepolitik zum Aufbau von Wechselbarrieren im Einzelhandel
Möhlenbruch, Dirk
;
Dölling, Steffen
;
Elste, Ina
- In:
Distribution und Handel in Theorie und Praxis : …
,
(pp. 323-350)
.
2009
Persistent link: https://www.econbiz.de/10003839531
Saved in:
19
Innovation, modernisation, consumerism : the co-operative movement and the making of British advertising and marketing culture, 1890s - 1960s
Schwarzkopf, Stefan
- In:
Consumerism and the co-operative movement in modern …
,
(pp. 197-221)
.
2009
Persistent link: https://www.econbiz.de/10003916657
Saved in:
20
Edward A. Filene and Lincoln Filene
Bloomfield, Daniel
-
2008
Persistent link: https://www.econbiz.de/10003643874
Saved in:
21
Modeling asymmetric consumer behavior and demand equations for bridging gaps in retailing
Rajagopal
- In:
New econometric modelling research
,
(pp. 171-186)
.
2008
Persistent link: https://www.econbiz.de/10003694085
Saved in:
22
Fast Moving Consumer Goods und Durables im Einzelhandlesmarketing
Heidel, Bernhard
- In:
Theoretische Fundierung und praktische Relevanz der …
,
(pp. 419-438)
.
2007
Persistent link: https://www.econbiz.de/10003468250
Saved in:
23
Theoretical aspects of developing the marketing strategies of large selling area chain stores on the ground of Tesco (Poland)
Bilińska, Katarzyna
- In:
Proceedings of the 15th Annual Conference on Marketing …
,
(pp. 23-37)
.
2007
Persistent link: https://www.econbiz.de/10003622517
Saved in:
24
Market orientation and performance in low-income countries : the case of Zimbabwean retailers
Burgess, Steven Michael
;
Nyajeka, Pfavai
- In:
Product and market development for subsistence marketplaces
,
(pp. 215-257)
.
2007
Persistent link: https://www.econbiz.de/10003522001
Saved in:
25
Multi-Channel-Marketing und Markenmanagement : ist Multi-Channel-Marketing sinnvoll für alle Marken?
Burmann, Christoph
;
Wenske, Verena
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 195-219)
.
2007
Persistent link: https://www.econbiz.de/10003434851
Saved in:
26
Entrepreneurial marketing and a firm's size : a case study in retail business
Hurmerinta-Peltomäki, Leila
- In:
The Entrepreneurship-Innovation-Marketing Interface : …
,
(pp. 427-444)
.
2005
Persistent link: https://www.econbiz.de/10002685049
Saved in:
27
Multi-Channel-Retailing MCR : Zukunftsstrategie für den Einzelhandel
Krings, Michael
- In:
Integrative Management- und Logistikkonzepte : …
,
(pp. 411-426)
.
2002
Persistent link: https://www.econbiz.de/10001655507
Saved in:
28
Strategies of the retail of rice in a district of great tradition in cultivation
Berni, Pietro
(
contributor
)
- In:
Agro-food small and medium enterprises in a large …
,
(pp. 178-188)
.
1996
Persistent link: https://www.econbiz.de/10001318570
Saved in:
29
Kundenzufriedenheit und Kundenbindung : neue Dimensionen für das Handelsmarketing?
Treis, Bartho
- In:
Wege des Marketing : Festschrift zum 60. Geburtstag von …
,
(pp. 335-347)
.
1995
Persistent link: https://www.econbiz.de/10001316534
Saved in:
30
Die Gewinnung der Kooperation des Handels bei Verkaufsförderungsmaßnahmen von Herstellern
Litzinger, Dieter
- In:
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing …
,
(pp. 269-286)
.
1995
Persistent link: https://www.econbiz.de/10001317443
Saved in:
31
Flexibilitätsorientiertes Positionierungsmanagement im Einzelhandel : Herausforderungen an freie, kooperierende und integrierte Handelssysteme
Ahlert, Dieter
- In:
Marktorientierte Unternehmensführung im Umbruch : …
,
(pp. 279-300)
.
1994
Persistent link: https://www.econbiz.de/10001287233
Saved in:
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