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~type_genre:"Bibliographie"
~type_genre:"Case study"
~subject:"Beziehungsmarketing"
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European journal of marketing : EJM
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Journal of management & organization : journal of Australian and New Zealand Academy of Management
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Schriftenreihe des Energie-Forschungszentrums Niedersachsen
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Profitable customer management : reducing costs by influencing customer behaviour
Persson, Andreas
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 857-876
Persistent link: https://www.econbiz.de/10009763967
Saved in:
2
Identifikation und Erschließung innovativer Wachstumspotenziale von Energieversorgungsunternehmen im Privatkundensegment
Grahsl, Isabella
-
2013
-
1. Aufl.
Persistent link: https://www.econbiz.de/10011343223
Saved in:
3
Fitting new brand principles : first encounter at bank branches
Raich, Margit
;
Crepaz, Marc-Philipp
- In:
The journal of brand management : an international journal
16
(
2008/09
)
7
,
pp. 480-491
Persistent link: https://www.econbiz.de/10003859010
Saved in:
4
Service sells : exploring connections between customer service strategy and the psychological contract
Cutcher, Leanne
- In:
Journal of management & organization : journal of …
14
(
2008
)
2
,
pp. 116-126
Persistent link: https://www.econbiz.de/10003722213
Saved in:
5
Identifizierung und Gestaltung neuer CRM-Prozesse
Zellner, Gregor
- In:
HMD : Praxis der Wirtschaftsinformatik
45
(
2008
)
259
,
pp. 32-41
Persistent link: https://www.econbiz.de/10003635561
Saved in:
6
Helping bank customers switch : a case study
Matthews, Claire
;
Murray, David
- In:
Journal of financial services marketing : JFSM
11
(
2006/07
)
4
,
pp. 360-369
Persistent link: https://www.econbiz.de/10003501377
Saved in:
7
Qualifikation, Kompetenz und Personalentwicklung : zum Einfluss der Informations- und Kommunikationstechnik auf Bankmitarbeiter
Graßmann, Heike
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002934119
Saved in:
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