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isPartOf:"Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung"
~isPartOf:"Journal of marketing"
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Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
Journal of marketing
IMF Working Papers
22
NBER working paper series
14
ROI in action casebook
14
Working paper / National Bureau of Economic Research, Inc.
14
NBER Working Paper
13
SpringerLink / Bücher
11
The ROI of pricing : measuring the impact and making the business case
11
IMF Staff Country Reports
9
Nonprofit management & leadership
8
Discussion Paper / Tilburg University, Center for Economic Research
7
Journal of advertising research
7
Pfeiffer essential resources for training and HR professionals
7
Discussion paper / Centre for Economic Policy Research
6
Measuring ROI in employee relations and compliance : case studies in diversity and inclusion, engagement, compliance, and flexible working arrangements
6
Policy research working paper : WPS
6
An essential knowledge resource
5
Human resource management practices : assessing added value
5
Managerial Finance
5
The journal of real estate research
5
The profit impact of marketing strategy project : retrospect and prospects
5
CESifo working papers
4
Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis
4
Harvard business review : HBR
4
Integrated brand marketing and measuring returns
4
International Journal of Electronic Finance
4
Journal of banking & finance
4
Journal of business ethics : JOBE
4
Journal of communication management : an international journal
4
MIT sloan management review
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
The journal of private equity
4
Working papers / Harvard Business School, Division of Research
4
World Bank E-Library Archive
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World Bank Policy Research Working Paper
4
Agricultural economics : the journal of the International Association of Agricultural Economists
3
American journal of agricultural economics
3
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3
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ECONIS (ZBW)
8
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1
Demonstrating the value of marketing
Hanssens, Dominique M.
;
Pauwels, Koen H.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 173-190
Persistent link: https://www.econbiz.de/10011621589
Saved in:
2
Promoting brands across categories with a social cause : implementing effective embedded premium programs
Henderson, Ty
;
Arora, Neeraj
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 41-60
Persistent link: https://www.econbiz.de/10008702762
Saved in:
3
The worth of product placement in successful films : an event study analysis
Wiles, Michael A.
;
Danielova, Anna
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10003860860
Saved in:
4
Humankapitalbewertung und opportunistische Interpretationsstrategien
Pietsch, Gotthard
- In:
Controlling : Zeitschrift für erfolgsorientierte …
20
(
2008
)
3
,
pp. 131-137
Persistent link: https://www.econbiz.de/10003665269
Saved in:
5
Rol-Analyse für ERP-Systeme in Einzelfertigung und Anlagenbau
Lindemann, Marcus
;
Gronau, Norbert
- In:
Controlling : Zeitschrift für erfolgsorientierte …
19
(
2007
)
10
,
pp. 537-542
Persistent link: https://www.econbiz.de/10003564092
Saved in:
6
The power of stars : do star actors drive the success of movies?
Elberse, Anita
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 102-120
Persistent link: https://www.econbiz.de/10003565688
Saved in:
7
Ermittlung des Erfolgs von CRM-Systemen : Konzeption und praktische Anwendung
Selchert, Martin
- In:
Controlling : Zeitschrift für erfolgsorientierte …
16
(
2004
)
1
,
pp. 27-34
Persistent link: https://www.econbiz.de/10001903391
Saved in:
8
Wertorientierte Konzepte am Beispiel eines Brauereikonzerns
Langguth, Heike
;
Chahed, Yasmine
- In:
Controlling : Zeitschrift für erfolgsorientierte …
16
(
2004
)
7
,
pp. 399-411
Persistent link: https://www.econbiz.de/10002143185
Saved in:
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