//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of advertising research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Return on Investment"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Return on Investment
7
Return on investment
7
Advertising
3
Werbung
3
Advertising effects
2
Advertising media
2
Ausgaben
2
Expenditure
2
Werbeträger
2
Werbewirkung
2
Begrenzte Rationalität
1
Bounded rationality
1
Brand management
1
Business services
1
Customer data
1
Data quality
1
Datenqualität
1
Dienstleistungssektor
1
Fernsehwerbung
1
Internet marketing
1
Kundendaten
1
Markenführung
1
Marketing management
1
Marketingmanagement
1
Motorsport
1
Multimedia
1
Online-Marketing
1
Organisationale Entscheidung
1
Organizational decision-making
1
Performance measurement
1
Performance-Messung
1
Service industry
1
Sponsoring
1
Sponsorship
1
Television advertising
1
USA
1
United States
1
Unternehmensdienstleistung
1
Web analytics
1
Webanalyse
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Baumann, Chris
1
Broussard, Gerard
1
Cobbs, Joe B.
1
Corstjens, Marcel
1
Fulgoni, Gian M.
1
Garcia-Garcia, Manuel
1
Gray, David
1
Jensen, Jonathan A.
1
Johnson, Lester W.
1
Metzger, Gale
1
Mirzaei, Abas
1
Snyder, Jasper
1
Umblijs, Andris
1
Wang, Chao
1
more ...
less ...
Published in...
All
Journal of advertising research
Managerial Finance
25
IMF Working Papers
22
Industrial and Commercial Training
14
NBER working paper series
14
ROI in action casebook
14
Working paper / National Bureau of Economic Research, Inc.
14
NBER Working Paper
13
SpringerLink / Bücher
11
The Bottom Line
11
The ROI of pricing : measuring the impact and making the business case
11
Strategic Direction
10
IMF Staff Country Reports
9
Journal of Property Investment & Finance
8
Nonprofit management & leadership
8
Discussion Paper / Tilburg University, Center for Economic Research
7
Pfeiffer essential resources for training and HR professionals
7
Discussion paper / Centre for Economic Policy Research
6
Human Resource Management International Digest
6
Journal of Economic Studies
6
Measuring ROI in employee relations and compliance : case studies in diversity and inclusion, engagement, compliance, and flexible working arrangements
6
Policy research working paper : WPS
6
Strategy & Leadership
6
An essential knowledge resource
5
Human resource management practices : assessing added value
5
Journal of Communication Management
5
Journal of marketing
5
Review of Accounting and Finance
5
The journal of real estate research
5
The profit impact of marketing strategy project : retrospect and prospects
5
Working papers / Harvard Business School, Division of Research
5
CESifo working papers
4
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
4
Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis
4
Harvard business review : HBR
4
Integrated brand marketing and measuring returns
4
International Journal of Electronic Finance
4
Journal of banking & finance
4
Journal of business ethics : JOBE
4
Journal of communication management : an international journal
4
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
In the digital world, not everything that can be measured matters : how to distinguish "valuable" from "nice to know" among measures of consumer engagement
Fulgoni, Gian M.
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 9-13
Persistent link: https://www.econbiz.de/10011486031
Saved in:
2
Enriching media data : a special report from the U.S. coalition of innovative media measurement : quality is key requisite for maximizing return on advertising investment
Broussard, Gerard
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 25-38
Persistent link: https://www.econbiz.de/10011486036
Saved in:
3
Assessing ad-spend patterns to predict brand health : a model for advertisers to determine future advertising-budgeting strategies
Mirzaei, Abas
;
Gray, David
;
Baumann, Chris
;
Johnson, …
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 169-182
Persistent link: https://www.econbiz.de/10011518081
Saved in:
4
Advertising across platforms : conditions for multimedia campaigns : a method for determining optimal media investment and creative strategies across platforms
Snyder, Jasper
;
Garcia-Garcia, Manuel
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 352-367
Persistent link: https://www.econbiz.de/10011628613
Saved in:
5
Predicting return on investment in sport sponsorship : modeling brand exposure, price, and ROI in Formula One automotive competition
Jensen, Jonathan A.
;
Cobbs, Joe B.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 435-447
Persistent link: https://www.econbiz.de/10010481182
Saved in:
6
In search of advertising ROI : the impossible dream versus "Bounded rationality"
Metzger, Gale
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 251-253
Persistent link: https://www.econbiz.de/10010199622
Saved in:
7
The power of inertia : conservatism in marketing resource allocation
Corstjens, Marcel
;
Umblijs, Andris
;
Wang, Chao
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 356-372
Persistent link: https://www.econbiz.de/10009267473
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->