//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Rhetorik"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Rhetorik
61
Rhetoric
59
Communication
10
Kommunikation
10
Economics
8
Wirtschaftswissenschaft
8
Theorie
7
Theory
7
Corporate Social Responsibility
6
Corporate social responsibility
6
Public relations
6
Öffentlichkeitsarbeit
6
Advertising
4
Discourse theory
4
Diskurstheorie
4
Führungspersönlichkeit
4
Language
4
Leadership personality
4
Organisatorischer Wandel
4
Organizational change
4
Sprache
4
Werbung
4
Charisma
3
Internet marketing
3
Italien
3
Italy
3
Netherlands
3
Niederlande
3
Online-Marketing
3
Print advertising
3
Printwerbung
3
Scientific method
3
USA
3
United States
3
Wissenschaftliche Methode
3
Advertising effects
2
Cognition
2
Corporate culture
2
Corporate reputation
2
Deirdre N. McCloskey
2
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
61
Type of publication (narrower categories)
All
Book section
Article in journal
284
Aufsatz in Zeitschrift
284
Aufsatz im Buch
61
Graue Literatur
26
Non-commercial literature
26
Working Paper
26
Arbeitspapier
23
Ratgeber
19
Collection of articles of several authors
16
Sammelwerk
16
Case study
12
Fallstudie
12
Guidebook
12
Hochschulschrift
12
Aufsatzsammlung
9
Thesis
8
Bibliographie
7
Reprint
6
Handbook
5
Handbuch
5
Rezension
5
Zitatensammlung
5
Bibliografie enthalten
4
Bibliography included
4
Collection of articles written by one author
4
Konferenzschrift
4
Sammlung
4
Conference paper
3
Konferenzbeitrag
3
Lehrbuch
3
Nachschlagewerk
3
Reference book
3
Textbook
3
Conference proceedings
2
Dissertation u.a. Prüfungsschriften
2
Article
1
Book Part
1
Einführung
1
Mehrbändiges Werk
1
more ...
less ...
Language
All
English
51
German
10
Author
All
Mulken, Margot van
3
Aune, James Arnt
2
Ihlen, Øyvind
2
Toorn, Lydia van
2
Ziliak, Stephen T.
2
Allison, Thomas H.
1
Anglin, Aaron H.
1
Aslan, Emre Ș.
1
Ayotte, Kevin J.
1
Baruchello, Giorgio
1
Bernard, Daniel Rex
1
Bielenia-Grajewska, Magdalena
1
Bligh, Michelle C.
1
Boneberg, Iris
1
Bonilla, Jesús Zamora
1
Bragues, George
1
Brunel, Frédéric F.
1
Busenitz, Lowell W.
1
Carter, Locke
1
Clift, Edward Montgomery
1
Coker, Wincharles
1
Colwill, Deborah
1
Cyphert, Dale
1
Degano, Chiara
1
Demirel, C̦ağatay
1
Den Hartog, Deanne N.
1
Deppe, Julia
1
Dey, Pascal
1
Dostaler, Gilles
1
Düppe, Till
1
Egli, Viviane
1
Enschot, Renske van
1
Fournier, Susan
1
Freeman, Albert Myrick
1
Gill, Roger
1
Gore, David
1
Harindranath, G.
1
Harvey, Charles
1
Haveman, Robert H.
1
Hearit, Keith Michael
1
more ...
less ...
Published in...
All
How language is used to do business : essays on the rhetoric of economics
8
Discovering leadership
4
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
2
Handbook of risk and crisis communication
2
Ästhetik und Organisation : Ästhetisierung und Inszenierung von Organisation, Arbeit und Management
2
Application of gaming in new media marketing
1
Challenges in an age of dis-engagement
1
Communicating corporate social responsibility : perspectives and practice
1
Consultation for organizational change
1
Contemporary issues in sustainability accounting, assurance and reporting
1
Culture and public relations : links and implications
1
Data mining for design and marketing
1
Die Praxis des Verkaufs : Vertriebssteuerung, Pre-Sales, Sales, Key-Account-Management
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
Economic science and practice : the roles of academic economists and policy-makers
1
Economics for real : Uskali Mäki and the place of truth in economics
1
Entrepreneurship and enterprise development in Africa
1
Entrepreneurship as social change : a third movements in entrepreneurship book
1
Handbuch CSR : kommunikationswissenschaftliche Grundlagen, disziplinäre Zugänge und methodische Herausforderungen ; mit Glossar
1
Handbuch Kompetenzmanagement : durch Kompetenz nachhaltig Werte schaffen ; Festschrift für Prof. Dr. Dr. h. c. mult. Norbert Thom zum 60. Geburtstag
1
Handbuch angewandte Psychologie für Führungskräfte ; Bd. 1
1
International advertising and communication : current insights and empirical findings
1
Interne Kommunikation in der Praxis : sieben Analysen, sieben Fallbeispiele, sieben Meinungen
1
Kommunikation im Corporate Change : Maßstäbe für eine neue Managementpraxis
1
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität
1
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte zur Corporate Identity und Interkulturalität
1
Leadership as emotional labour : management and the "managed heart"
1
Leadership for environmental sustainability
1
Making projects critical
1
Neo-empiricism : inductive research methodologies
1
Public relations and advertising theories : concepts and practices
1
Research in the history of economic thought and methodology
1
Selected papers July 2010 Business & Economics Society International Conference ; Volume 2, issue 1
1
Social entrepreneurship and research methods
1
Social-Media-Handbuch : Theorien, Methoden, Modelle
1
Strategische Unternehmensberatung : Konzeptionen - Prozesse - Methoden
1
The Elgar companion to the Chicago School of Economics
1
The Fed at one hundred : a critical view on the Federal Reserve system
1
The Oxford handbook of Adam Smith
1
The Sage handbook of advertising
1
more ...
less ...
Source
All
ECONIS (ZBW)
61
Showing
1
-
50
of
61
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Selling by persuading : the rhetoric of student entrepreneurs on social media
Coker, Wincharles
- In:
Entrepreneurship and enterprise development in Africa
,
(pp. 80-93)
.
2024
Persistent link: https://www.econbiz.de/10014517795
Saved in:
2
Rhetoric of advergames
Singh, Pratibha Kumari
- In:
Application of gaming in new media marketing
,
(pp. 36-55)
.
2019
Persistent link: https://www.econbiz.de/10011913759
Saved in:
3
Alltagsästhetik der Arbeit - Was wir zeigen, wenn wir über Arbeit sprechen
Smolarski, Pierre
- In:
Ästhetik und Organisation : Ästhetisierung und …
,
(pp. 93-129)
.
2019
Persistent link: https://www.econbiz.de/10012130554
Saved in:
4
Transparenz als Inszenierungsmittel von Kreativität und Innovation
Deppe, Julia
- In:
Ästhetik und Organisation : Ästhetisierung und …
,
(pp. 131-159)
.
2019
Persistent link: https://www.econbiz.de/10012130556
Saved in:
5
A study on rhetoric theory and rhetoric use in adverstisement
Aslan, Emre Ș.
;
Demirel, C̦ağatay
- In:
Public relations and advertising theories : concepts …
,
(pp. 209-232)
.
2018
Persistent link: https://www.econbiz.de/10011977776
Saved in:
6
In the beginning was the word: establishing the foundations for creativity research in rhetoric theory
Tevi, Alexander
;
Koslow, Scott
- In:
Challenges in an age of dis-engagement
,
(pp. 155-167)
.
2017
Persistent link: https://www.econbiz.de/10011688973
Saved in:
7
CSR online communication : the metaphorical dimension of CSR discourse in the food industry
Bielenia-Grajewska, Magdalena
;
Schoeneborn, Dennis
- In:
Communicating corporate social responsibility : …
,
(pp. 311-333)
.
2014
Persistent link: https://www.econbiz.de/10010346513
Saved in:
8
The Federal Reserve: reality trumps rhetoric
Ritenour, Shawn
- In:
The Fed at one hundred : a critical view on the Federal …
,
(pp. 55-64)
.
2014
Persistent link: https://www.econbiz.de/10011556231
Saved in:
9
Word-of-mouth rhetorics in social media talk
Toder-Alon, Anat
;
Brunel, Frédéric F.
;
Fournier, Susan
- In:
Word of mouth and social media
,
(pp. 41-63)
.
2014
Persistent link: https://www.econbiz.de/10010409813
Saved in:
10
The role of charismatic rhetoric in crowdfunding : an examination with computer-aided text analysis
Anglin, Aaron H.
;
Allison, Thomas H.
;
McKenny, Aaron F.
; …
- In:
Social entrepreneurship and research methods
,
(pp. 19-48)
.
2014
Persistent link: https://www.econbiz.de/10010394021
Saved in:
11
Präsentation und Rhetorik
Boneberg, Iris
-
2013
Persistent link: https://www.econbiz.de/10009769283
Saved in:
12
Valuing employees : management rhetoric, employee experiences and the implications for leadership
Iszatt-White, Marian
- In:
Leadership as emotional labour : management and the …
,
(pp. 173-191)
.
2013
Persistent link: https://www.econbiz.de/10009627991
Saved in:
13
Adam Smith On Language and Rhetoric: The Ethics of Style, Character, and Propriety
Swearingen, C. Jan
- In:
The Oxford handbook of Adam Smith
.
2013
Persistent link: https://www.econbiz.de/10012881370
Saved in:
14
Strategie und Metaphorik
Oetinger, Bolko v.
- In:
Strategische Unternehmensberatung : Konzeptionen - …
,
(pp. 231-241)
.
2012
Persistent link: https://www.econbiz.de/10009548360
Saved in:
15
Conversation, realism, and inference : revisiting the rhetoric vs. realism dispute
Bonilla, Jesús Zamora
- In:
Economics for real : Uskali Mäki and the place of …
,
(pp. 241-254)
.
2012
Persistent link: https://www.econbiz.de/10009522459
Saved in:
16
Pareto's rhetoric
Baruchello, Giorgio
- In:
Vilfredo Pareto : beyond disciplinary boundaries
,
(pp. 153-176)
.
2012
Persistent link: https://www.econbiz.de/10009522933
Saved in:
17
Western classical rhetorical tradition and modern public relations : culture and citizenship
Heath, Robert L.
- In:
Culture and public relations : links and implications
,
(pp. 25-41)
.
2012
Persistent link: https://www.econbiz.de/10009561523
Saved in:
18
Sustainability reporting beyond rhetoric : linking strategy, accounting and communication
Schaltegger, Stefan
- In:
Contemporary issues in sustainability accounting, …
,
(pp. 183-195)
.
2012
Persistent link: https://www.econbiz.de/10009567863
Saved in:
19
Corporate Social Responsibility und die rhetorische Situation
Ihlen, Øyvind
- In:
Handbuch CSR : kommunikationswissenschaftliche …
,
(pp. 150-170)
.
2011
Persistent link: https://www.econbiz.de/10008664939
Saved in:
20
Tourist brochures as a means to convey corporate image : the analysis of a case study in a rhetorical perspective
Santulli, Francesca
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 371-389)
.
2011
Persistent link: https://www.econbiz.de/10009011222
Saved in:
21
"Doing well by doing good" : a comparative analysis of Nokia's and Ericsson's corporate social responsibility reports
Malavasi, Donatella
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 193-212)
.
2011
Persistent link: https://www.econbiz.de/10009011314
Saved in:
22
Rhetoric and corporate social responsibility
Ihlen, Øyvind
- In:
The handbook of communication and corporate social …
,
(pp. 147-166)
.
2011
Persistent link: https://www.econbiz.de/10009235292
Saved in:
23
Deirdre N. McCloskey
Ziliak, Stephen T.
- In:
The Elgar companion to the Chicago School of Economics
,
(pp. 301-305)
.
2010
Persistent link: https://www.econbiz.de/10008732352
Saved in:
24
Keynes and the war of words
Dostaler, Gilles
- In:
The return to Keynes
,
(pp. 205-220)
.
2010
Persistent link: https://www.econbiz.de/10003941483
Saved in:
25
The use of metaphor in consulting for organizational change
Colwill, Deborah
- In:
Consultation for organizational change
,
(pp. 113-135)
.
2010
Persistent link: https://www.econbiz.de/10009008859
Saved in:
26
Naked Conversations (Robert Scoble, Shel Israel)
Schlüter, Karin
- In:
Social-Media-Handbuch : Theorien, Methoden, Modelle
,
(pp. 77-90)
.
2010
Persistent link: https://www.econbiz.de/10008771536
Saved in:
27
Linguistic perspectives on image construction and moral identity : the case of banks
Degano, Chiara
- In:
Discourse, identities and genres in corporate …
,
(pp. 235-260)
.
2010
Persistent link: https://www.econbiz.de/10009013050
Saved in:
28
Communicating leadership for environmental sustainability : the rhetorical strategies of Rachel Carson and Al Gore
Stodola, Denise
- In:
Leadership for environmental sustainability
,
(pp. 122-132)
.
2010
Persistent link: https://www.econbiz.de/10008699131
Saved in:
29
The politics and rhetoric of financial markets
Bragues, George
-
2010
Persistent link: https://www.econbiz.de/10011929711
Saved in:
30
Denial, differentiation, and apology : on the use of apologia in crisis management
Hearit, Keith Michael
;
Roberson, Kasie Mitchell
- In:
Handbook of risk and crisis communication
,
(pp. 542-559)
.
2009
Persistent link: https://www.econbiz.de/10003771526
Saved in:
31
Knowing terror : on the epistemology and rhetoric of risk
Ayotte, Kevin J.
;
Bernard, Daniel Rex
;
O'Hair, H. Dan
- In:
Handbook of risk and crisis communication
,
(pp. 607-628)
.
2009
Persistent link: https://www.econbiz.de/10003771552
Saved in:
32
Charisma under crisis : presidential leadership, rhetoric, and media responses before and after the September 11th terrorist attacks
Bligh, Michelle C.
;
Kohlers, Jeffrey C.
;
Meindl, James R.
- In:
Discovering leadership
,
(pp. 200-216)
.
2009
Persistent link: https://www.econbiz.de/10003812731
Saved in:
33
Analysis framework for knowledge discovery related to persuasion process conversation logs
Sunayama, Wataru
;
Yada, Katsutoshi
- In:
Data mining for design and marketing
,
(pp. 171-186)
.
2009
Persistent link: https://www.econbiz.de/10003861756
Saved in:
34
Rhetoric and evidence : the case of evidence-based management
Learmonth, Mark
- In:
The Sage handbook of organizational research methods
,
(pp. 93-107)
.
2009
Persistent link: https://www.econbiz.de/10003954731
Saved in:
35
Leadership and influence, motivation and inspiration
Gill, Roger
- In:
Discovering leadership
,
(pp. 235-253)
.
2009
Persistent link: https://www.econbiz.de/10003812765
Saved in:
36
The "dark night of the soul"
Olivier, Richard
- In:
Discovering leadership
,
(pp. 254-262)
.
2009
Persistent link: https://www.econbiz.de/10003812766
Saved in:
37
The theory behind the practice
Morgan, Gareth
- In:
Discovering leadership
,
(pp. 263-274)
.
2009
Persistent link: https://www.econbiz.de/10003812828
Saved in:
38
Das Verkaufsgespräch
Hüpperling, Michaela
- In:
Die Praxis des Verkaufs : Vertriebssteuerung, …
,
(pp. 119-143)
.
2008
Persistent link: https://www.econbiz.de/10003652240
Saved in:
39
Markets and value creation : notes towards a productive rhetoric
Carter, Locke
- In:
How language is used to do business : essays on the …
,
(pp. 7-34)
.
2008
Persistent link: https://www.econbiz.de/10003738700
Saved in:
40
J. S. Mill's art and business of life and the humility of bona fide scholarship
Gore, David
- In:
How language is used to do business : essays on the …
,
(pp. 35-52)
.
2008
Persistent link: https://www.econbiz.de/10003738702
Saved in:
41
The meaning-surplus of the rhetoric of economics : metaphor and humanism for economists
Düppe, Till
- In:
How language is used to do business : essays on the …
,
(pp. 53-86)
.
2008
Persistent link: https://www.econbiz.de/10003738704
Saved in:
42
Neoliberalism and rhetoric : the Brazilian chapter
Paulani, Leda
- In:
How language is used to do business : essays on the …
,
(pp. 91-111)
.
2008
Persistent link: https://www.econbiz.de/10003738707
Saved in:
43
The rhetoricity of enterprise
Cyphert, Dale
- In:
How language is used to do business : essays on the …
,
(pp. 209-226)
.
2008
Persistent link: https://www.econbiz.de/10003738723
Saved in:
44
Making McCloskey's rhetoric empirical : company law and tragedies of the commons in nineteenth-century Britain
Shilts, Wade E.
- In:
How language is used to do business : essays on the …
,
(pp. 227-265)
.
2008
Persistent link: https://www.econbiz.de/10003738727
Saved in:
45
Money talks : Alan Greenspan and the voice of capital
Klinger, Geoffrey D.
- In:
How language is used to do business : essays on the …
,
(pp. 407-433)
.
2008
Persistent link: https://www.econbiz.de/10003738742
Saved in:
46
Premonition as profit : hyper-capitalism and the cultivation of anxiety
Clift, Edward Montgomery
- In:
How language is used to do business : essays on the …
,
(pp. 435-460)
.
2008
Persistent link: https://www.econbiz.de/10003738744
Saved in:
47
Corporate Speaking : CEO-Kommunikation und rhetorische Kompetenz
Wachtel, Stefan
- In:
Kommunikation im Corporate Change : Maßstäbe für …
,
(pp. 45-56)
.
2008
Persistent link: https://www.econbiz.de/10003786998
Saved in:
48
Rhetorical figures in German and Dutch print advertisements
Mulken, Margot van
;
Toorn, Lydia van
- In:
Kooperation und Effizienz in der …
,
(pp. 219-231)
.
2008
Persistent link: https://www.econbiz.de/10003700688
Saved in:
49
Abkehr vom Turm zu Babel : vom wachsenden Bedürfnis nach einer klaren Sprache
Egli, Viviane
- In:
Interne Kommunikation in der Praxis : sieben Analysen, …
,
(pp. 97-107)
.
2007
Persistent link: https://www.econbiz.de/10003785123
Saved in:
50
How to read Milton Friedman : corporate social responsibility and today's capitalisms
Aune, James Arnt
- In:
The debate over corporate social responsibility
,
(pp. 207-218)
.
2007
Persistent link: https://www.econbiz.de/10003582719
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->