//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Horváth, Csilla"
~person:"Mariani, Marcello M."
~subject:"Markenartikel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Süchtiges Kaufverhalten"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
Compulsive buying
4
Consumer behaviour
4
Kaufsucht
4
Konsumentenverhalten
4
Brand
2
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Beziehungsmarketing
1
Brand attachment
1
Brand equity
1
Brand identity
1
Brand loyalty
1
Brand switching
1
Buying motivations
1
Consumer behavior
1
Consumer motivation
1
Cross-cultural
1
Developed market
1
Emerging economies
1
Emerging market
1
Interventions
1
Kaufmotiv
1
Neuromarketing
1
Neuroscience
1
Neurowissenschaften
1
Personality psychology
1
Persönlichkeitspsychologie
1
Relationship marketing
1
Schwellenländer
1
Self-control
1
Shopping motivation
1
Strategies
1
behavioral addiction
1
brand logos
1
compulsive buying
1
consumer neuroscience
1
cue-reactivity
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Horváth, Csilla
Mariani, Marcello M.
Bagdziunaite, Dalia
1
Birgelen, Marcel van
1
Chinomona, Richard
1
Hubert, Marco
1
Hubert, Mirja
1
Lee, Seung-hee
1
Workman, Jane E.
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
2
The role of brands in the behavior and purchase decisions of compulsive versus noncompulsive buyers
Horváth, Csilla
;
Birgelen, Marcel van
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 2-21
Persistent link: https://www.econbiz.de/10010519644
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->