The role of brands in the behavior and purchase decisions of compulsive versus noncompulsive buyers
Csilla Horváth and Marcel van Birgelen
| Year of publication: |
2015
|
|---|---|
| Authors: | Horváth, Csilla ; Birgelen, Marcel van |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 49.2015, 1/2, p. 2-21
|
| Subject: | Brand switching | Brand attachment | Brand equity | Compulsive buying | Brand loyalty | Buying motivations | Brand identity | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Kaufsucht | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Kaufentscheidung | Purchase decision | Markentreue |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010519644