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person:"Breidbach, Christoph F."
~subject:"resource integration"
~person:"Smørvik, Kjersti Karijord"
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Breidbach, Christoph F.
Smørvik, Kjersti Karijord
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Journal of marketing for higher education
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Bridging marketing and higher education : resource integration, co-creation and student learning
Smørvik, Kjersti Karijord
;
Vespestad, May Kristin
- In:
Journal of marketing for higher education
30
(
2020
)
2
,
pp. 256-270
Persistent link: https://www.econbiz.de/10012312399
Saved in:
2
Theorizing about resource integration through service-dominant logic
Peters, Linda D.
;
Löbler, Helge
;
Brodie, Roderick J.
; …
- In:
Marketing theory
14
(
2014
)
3
,
pp. 249-268
Persistent link: https://www.econbiz.de/10010461934
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