//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Business-to-business marketing"
~subject:"Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"SME marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Business-to-business marketing
Marketing
SME marketing
76
KMU-Marketing
64
SME
25
KMU
24
Marketingmanagement
14
Marketing management
13
Internet marketing
12
Online-Marketing
12
Klein- und Mittelbetrieb
10
Deutschland
9
Entrepreneurship
9
Germany
9
Brand management
8
Entrepreneurship approach
8
Markenführung
8
Social Web
8
Social web
8
B-to-B-Marketing
7
International marketing
7
Internationales Marketing
7
Großbritannien
6
United Kingdom
6
Beziehungsmarketing
5
Relationship marketing
5
USA
5
United States
5
International market entry
4
Internationaler Markteintritt
4
Marketingstrategie
4
Erfolgsfaktor
3
Firm performance
3
Globalisierung
3
Globalization
3
Internationalisierung
3
Italien
3
Italy
3
Markenpolitik
3
Soziales Netzwerk
3
more ...
less ...
Online availability
All
Undetermined
5
Free
1
Type of publication
All
Article
10
Book / Working Paper
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Arbeitspapier
1
Aufsatz im Buch
1
Bibliografie
1
Book section
1
Case study
1
Fallstudie
1
Glossar enthalten
1
Glossary included
1
Graue Literatur
1
Guidebook
1
Non-commercial literature
1
Ratgeber
1
Working Paper
1
more ...
less ...
Language
All
English
13
German
6
Author
All
Vogt, Wolfgang
2
Abrahams, Alan S.
1
Brannen, William H.
1
Cacciolatti, Luca
1
Cheng, Ranis
1
Christodoulides, George
1
Coupey, Eloise
1
Dean, David L.
1
Dibb, Sally
1
Gattiker, Urs E.
1
Granot, Elad
1
Gritsch, Stephanie
1
Helm, Roland
1
Hensch, Georg
1
Javalgi, Rajshekhar G.
1
Johne, Thomas
1
Jones, Rosalind
1
Kahiya, Eldrede Tinashe
1
Kohlert, Helmut
1
Lee, Soo-hee
1
Lourenço, Fernando
1
Michaelidou, Nina
1
Miller, Joshua
1
Mäläskä, Minna
1
Rajivadekar, Anuja
1
Resnick, Sheilagh
1
Rowley, Jennifer
1
Saraniemi, Saila
1
Setkute, Justina
1
Siamagka, Nikoletta Theofania
1
Snyder, Daniel C.
1
Solé, Mar
1
Tesar, George
1
Todd, Patricia
1
Tähtinen, Jaana
1
more ...
less ...
Institution
All
Autohaus Buch und Formular
1
Springer Fachmedien Wiesbaden
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of research in marketing and entrepreneurship : JRME
2
Asia Pacific journal of marketing and logistics
1
Bibliography series / American Marketing Association
1
International small business journal : researching entrepreneurship
1
Journal of small business and enterprise development
1
Marketing management in Africa
1
RKW Edition
1
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
1
Springer briefs in computer science
1
SpringerLink / Bücher
1
Studium
1
The journal of business & industrial marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
19
of
19
Sort
Relevance
Date (newest first)
Date (oldest first)
1
"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina
;
Dibb, Sally
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
Saved in:
2
Schlankes Marketing für den Mittelstand : effizient, nachhaltig und zielgruppengerecht
Vogt, Wolfgang
-
2018
Persistent link: https://www.econbiz.de/10011802704
Saved in:
3
Business to business marketing implications for smalller enterprises in Africa
Tesar, George
- In:
Marketing management in Africa
,
(pp. 106-116)
.
2018
Persistent link: https://www.econbiz.de/10011843550
Saved in:
4
Schlankes Marketing für den Mittelstand : Effizient, nachhaltig und zielgruppengerecht
Vogt, Wolfgang
-
2018
Warum Produkte nicht gekauft werden -- Zielgruppen definieren und verstehen -- Nutzen für Zielgruppen erzeugen -- Sich vom Wettbewerb abheben und eine Marke etablieren -- Kunden finden, erreichen, pflegen und halten.
Persistent link: https://www.econbiz.de/10014017834
Saved in:
5
Implementierung des Marketing-Intelligence Konzepts in B-to-B Unternehmen
Helm, Roland
;
Gritsch, Stephanie
-
2013
Persistent link: https://www.econbiz.de/10009771288
Saved in:
6
Educating graduates for marketing in SMEs : an update for the traditional marketing curriculum
Cheng, Ranis
;
Lourenço, Fernando
;
Resnick, Sheilagh
- In:
Journal of small business and enterprise development
23
(
2016
)
2
,
pp. 495-513
Persistent link: https://www.econbiz.de/10011575569
Saved in:
7
Entrepreneurial marketing for SMEs
Cacciolatti, Luca
;
Lee, Soo-hee
-
2015
Persistent link: https://www.econbiz.de/10011383455
Saved in:
8
Starke Marke : wie Sie eine eigenständige Handels- und Servicemarke werden
Hensch, Georg
-
2015
-
1. Aufl.
Persistent link: https://www.econbiz.de/10011343782
Saved in:
9
Export performance : multiple predictors and multiple measures approach
Kahiya, Eldrede Tinashe
;
Dean, David L.
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 378-407
Persistent link: https://www.econbiz.de/10010384991
Saved in:
10
Marketing in der Praxis für kleine Unternehmen & Selbstständige
Johne, Thomas
-
2014
Persistent link: https://www.econbiz.de/10010215587
Saved in:
11
Internationales Marketing für Ingenieure
Kohlert, Helmut
-
2014
-
2. Aufl.
Persistent link: https://www.econbiz.de/10010412550
Saved in:
12
Social Media Audit : measure for impact
Gattiker, Urs E.
-
2013
Persistent link: https://www.econbiz.de/10009666480
Saved in:
13
Entrepreneurial marketing : conceptual exploration and link to performance
Solé, Mar
- In:
Journal of research in marketing and entrepreneurship : JRME
15
(
2013
)
1
,
pp. 23-38
Persistent link: https://www.econbiz.de/10009788057
Saved in:
14
Marketing to the American entrepreneur : insights and trends from mass-market print magazine advertising
Abrahams, Alan S.
;
Coupey, Eloise
;
Rajivadekar, Anuja
; …
- In:
Journal of research in marketing and entrepreneurship : JRME
14
(
2012
)
1
,
pp. 65-94
Persistent link: https://www.econbiz.de/10009660959
Saved in:
15
Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1153-1159
Persistent link: https://www.econbiz.de/10009490224
Saved in:
16
Network actors' participation in B2B SME branding
Mäläskä, Minna
;
Saraniemi, Saila
;
Tähtinen, Jaana
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1144-1152
Persistent link: https://www.econbiz.de/10009490236
Saved in:
17
Entrepreneurial marketing in small businesses : a conceptual exploration
Jones, Rosalind
;
Rowley, Jennifer
- In:
International small business journal : researching …
29
(
2011
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10008934170
Saved in:
18
The internationalization of Indian SMEs in B-to-B markets
Javalgi, Rajshekhar G.
;
Todd, Patricia
;
Granot, Elad
- In:
The journal of business & industrial marketing
26
(
2011
)
7
,
pp. 542-548
Persistent link: https://www.econbiz.de/10009410783
Saved in:
19
Small business marketing : a selected and annotated bibliography
Brannen, William H.
-
1978
Persistent link: https://www.econbiz.de/10000053085
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->