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~person:"Karjaluoto, Heikki"
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Mobile Marketing
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Karjaluoto, Heikki
Bauer, Hans H.
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Business intelligence and analytics in small and medium enterprises
1
European journal of marketing : EJM
1
Handbook of research in mobile business : technical, methodological, and social perspectives
1
Handbook of research on mobile marketing management
1
International advertising and communication : current insights and empirical findings
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ECONIS (ZBW)
6
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Mobile advertising framework : format, location and context
Aslam, Bilal
;
Karjaluoto, Heikki
- In:
Business intelligence and analytics in small and medium …
,
(pp. 53-74)
.
2020
Persistent link: https://www.econbiz.de/10012161786
Saved in:
2
The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karjaluoto, Heikki
;
Lehto, Heikki
;
Leppäniemi, Matti
- In:
Handbook of research on mobile marketing management
,
(pp. 303-322)
.
2010
Persistent link: https://www.econbiz.de/10003919381
Saved in:
3
The mobile network as a new medium for marketing communications : a case study
Karjaluoto, Heikki
;
Leppäniemi, Matti
;
Sall, Jari
; …
- In:
Handbook of research in mobile business : technical, …
,
(pp. 334-342)
.
2009
Persistent link: https://www.econbiz.de/10003940545
Saved in:
4
Antecedents to permission based mobile marketing : an initial examination
Jayawardhena, Chanaka
;
Kuckertz, Andreas
;
Karjaluoto, Heikki
- In:
European journal of marketing : EJM
43
(
2009
)
3/4
,
pp. 473-499
Persistent link: https://www.econbiz.de/10009525858
Saved in:
5
Integrated marketing communications in mobile context
Leppäniemi, Matti
;
Karjaluoto, Heikki
;
Sinisalo, Jaakko
; …
- In:
International advertising and communication : current …
,
(pp. 397-415)
.
2006
Persistent link: https://www.econbiz.de/10003378198
Saved in:
6
Factors affecting customers' willingness to receive mobile marketing
Leppäniemi, Matti
;
Karjaluoto, Heikki
;
Salo, Jari
; …
- In:
Advertising and communication : proceedings 4th …
,
(pp. 249-253)
.
2005
Persistent link: https://www.econbiz.de/10003353824
Saved in:
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