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person:"Neslin, Scott A."
~person:"Sinitsyn, Maxim"
~subject:"price promotions"
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price promotions
Sales promotion
18
Verkaufsförderung
18
Consumer behaviour
8
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8
Preismanagement
7
Pricing strategy
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Theory
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Low-cost strategy
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Retail trade
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couponing
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sales promotion
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Advertising effects
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Brand
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Conditional rebates
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Consumer utility model
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Consumer welfare
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Neslin, Scott A.
Sinitsyn, Maxim
Ahn, Hyun-soo
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Amornpetchkul, Thunyarat
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Banerjee, Somak
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
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ECONIS (ZBW)
2
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Pricing with prescheduled sales
Sinitsyn, Maxim
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 999-1014
Persistent link: https://www.econbiz.de/10011791437
Saved in:
2
Managing price promotions within a product line
Sinitsyn, Maxim
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 304-318
Persistent link: https://www.econbiz.de/10011459522
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