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person:"Neslin, Scott A."
~type_genre:"Article in journal"
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Search: subject_exact:"Sales promotion"
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Sales promotion
5
Verkaufsförderung
5
Consumer behaviour
4
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2
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2
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1
Cluster analysis
1
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Neslin, Scott A.
Malik, Garima
8
Sinitsyn, Maxim
8
Jain, Amit
7
Kukar-Kinney, Monika
7
Malshe, Avinash
7
Monroe, Kent B.
7
Breugelmans, Els
6
Rajagopal
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Xia, Lan
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Bijmolt, Tammo H. A.
5
Bogomolova, Svetlana
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Fam, Kim Shyan
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Gedenk, Karen
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Grewal, Dhruv
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Gázquez-Abad, Juan Carlos
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Gómez, Miguel I.
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Natter, Martin
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Richards, Timothy J.
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Sinha, Somesh Kumar
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Sivakumaran, Bharadhwaj
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Ailawadi, Kusum L.
4
Barone, Michael J.
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Bertini, Marco
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Dewani, Prem Prakash
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Gierl, Heribert
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Gijsbrechts, Els
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Johnson, Jeff S.
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Krishen, Anjala S.
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Leeflang, Peter
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Mantrala, Murali K.
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Nordfält, Jens
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Pandey, Neeraj
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Sigué, Simon Pierre
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Verhoef, Peter C.
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Verma, Priyanka
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Zhang, Jie
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Ziliani, Cristina
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Alavi, Sascha
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Foundations and trends in marketing : FTMKT
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research
1
Journal of marketing research : JMR
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Journal of retailing
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ECONIS (ZBW)
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Free shipping promotions and product returns
Shehu, Edlira
;
Papies, Dominik
;
Neslin, Scott A.
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 640-658
Persistent link: https://www.econbiz.de/10012271766
Saved in:
2
Identifying omnichannel deal prone segments, their antecedents, and their consequences
Valentini, Sara
;
Neslin, Scott A.
;
Montaguti, Elisa
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10012420846
Saved in:
3
Consumer response to uncertain promotions : an empirical analysis of conditional rebates
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Langer, Tobias
;
Ma, Yu
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10010370699
Saved in:
4
Promotion dynamics
Neslin, Scott A.
;
Heerde, Harald J. van
-
2009
Persistent link: https://www.econbiz.de/10003928447
Saved in:
5
Decomposition of the sales impact of promotion-induced stockpiling
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Lutzky, Christian
; …
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 450-467
Persistent link: https://www.econbiz.de/10003547859
Saved in:
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