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Advertising effects
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Journal of marketing communications
International journal of advertising : the quarterly review of marketing communications
11
International journal of advertising : the review of marketing communications
11
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of advertising research
7
SpringerLink / Bücher
6
Infocomics
5
Journal of business and psychology
5
Journal of current issues and research in advertising : JCIRA
5
Frankfurter Allgemeine Buch
4
Journal of business research : JBR
4
Journal of managerial psychology
4
Leadership & organization development journal
4
Schriften des Europäischen Instituts für Sozioökonomie e.V.
4
Australian journal of management
3
Health marketing quarterly
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of leadership & organizational studies : JLOS
3
Litzelstetter Libellen
3
Marketing intelligence & planning
3
Organization : the critical journal of organization, theory and society
3
Academy of Management journal : AMJ
2
Advertising and violence : concepts and perspectives
2
Asian business & management
2
Department of Economics working paper
2
Economic affairs : journal of the Institute of Economic Affairs
2
European journal of marketing : EJM
2
Harvard business review : HBR
2
Humanität und Genossenschaften : Dr. Wilhelm Jäger zum 65. Geburtstag
2
Journal of consumer behaviour : an international research review
2
Journal of leadership & organizational studies : JLOS; official journal of the Midwest Academy of Management
2
Journal of management & organization : JMO
2
Journal of managerial issues : JMI
2
Journal of marketing theory and practice
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing and consumer services
2
Kelley School of Business Research Paper
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Management communication quarterly : an international journal
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Psychology & marketing
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Review of managerial science : RMS
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ECONIS (ZBW)
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1
Will humor increase the effectiveness of human papillomavirus (HPV) advertising? : exploring the role of humor, STD information, and knowledge
Yoon, Hye Jin
;
Kim, Eunjin
;
Choi, Sung In
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 491-509
Persistent link: https://www.econbiz.de/10014321983
Saved in:
2
Consumers' need for levity in advertising communications
Cline, Thomas W.
;
Kellaris, James J.
;
Machleit, Karen A.
- In:
Journal of marketing communications
17
(
2011
)
1
,
pp. 17-35
Persistent link: https://www.econbiz.de/10008907781
Saved in:
3
Selling through entertaining : the effect of humour in television advertising in Hong Kong
Chan, Fong Yee
- In:
Journal of marketing communications
17
(
2011
)
5
,
pp. 319-336
Persistent link: https://www.econbiz.de/10009423375
Saved in:
4
Advertising and audience offense : the role of intentional humor
Beard, Fred K.
- In:
Journal of marketing communications
14
(
2008
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10003737749
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