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~isPartOf:"The journal of brand management : an international journal"
~person:"Curasi, Carolyn Folkman"
~subject:"hip-hop music"
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hip-hop music
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Brand management
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authenticity of brand reference
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brand placement
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music videos
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Music and its multitude of meanings : exploring what makes brand placements in music videos authentic
Burkhalter, Janée N.
;
Curasi, Carolyn Folkman
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 140-160
Persistent link: https://www.econbiz.de/10011724563
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