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person:"Matthes, Jörg"
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Product Placement
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Matthes, Jörg
Pelsmacker, Patrick de
15
Reijmersdal, Eva A. van
13
Dens, Nathalie
12
Naderer, Brigitte
8
Chen, Huan
7
Russell, Cristel Antonia
7
Boerman, Sophie C.
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Hudders, Liselot
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Sung, Yongjun
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Tessitore, Tina
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Balasubramanian, Siva Kumar
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Cauberghe, Verolien
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Chan, Fanny Fong Yee
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Chan, Fong Yee
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De Gregorio, Federico
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Schramm, Holger
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Verhellen, Yann
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Davtyan, Davit
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Erenburg, Grigori
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Gistri, Giacomo
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Lehu, Jean-Marc
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Lowe, Ben
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Natarajan, Thamaraiselvan
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Redondo, Ignacio
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Sabour, Nadia I.
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Uslay, Can
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Alcalde, José
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Auer, Manfred
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Burmann, Christoph
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Cauberghe, Veroline
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Coker, Kesha K.
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Gabszewicz, Jean Jaskold
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Harbrücker, Ulrich
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Hermann, Anastasia
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Hormuth, Steffen
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Kalweit, Udo
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International journal of advertising : the review of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour : an international research review
1
Psychology & marketing
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ECONIS (ZBW)
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1
Disclosing product placement in audiovisual media services : a practical and scientific perspective on the implementation of disclosures across the European Union
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10012498498
Saved in:
2
It is just a spoof : spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation
Naderer, Brigitte
;
Matthes, Jörg
;
Bintinger, Simone
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10012498504
Saved in:
3
Again and again : exploring the influence of disclosure repetition on children's cognitive processing of product placement
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 611-630
Persistent link: https://www.econbiz.de/10012260241
Saved in:
4
How brands appear in children's movies : a systematic content analysis of the past 25 Years
Naderer, Brigitte
;
Matthes, Jörg
;
Spielvogel, Ines
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 237-257
Persistent link: https://www.econbiz.de/10012200229
Saved in:
5
Children's attitudinal and behavioral reactions to product placements : investigating the role of placement frequency, placement integration, and parental mediation
Naderer, Brigitte
;
Matthes, Jörg
;
Marquart, Franziska
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011859304
Saved in:
6
Placing snacks in children's movies : cognitive, evaluative, and conative effects of product placements with character product interaction
Naderer, Brigitte
;
Matthes, Jörg
;
Zeller, Patrick
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 852-870
Persistent link: https://www.econbiz.de/10012492607
Saved in:
7
Product placement disclosures : exploring the moderating effect of placement frequency on brand responses via persuasion knowledge
Matthes, Jörg
;
Naderer, Brigitte
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10011581107
Saved in:
8
Children's consumption behavior in response to food product placements in movies
Matthes, Jörg
;
Naderer, Brigitte
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
2
,
pp. 127-136
Persistent link: https://www.econbiz.de/10011294139
Saved in:
9
I see what you don't see : the role of individual differences in field dependence-independence as a predictor of product placement recall and brand liking
Matthes, Jörg
;
Wirth, Werner
;
Schemer, Christian
; …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 85-99
Persistent link: https://www.econbiz.de/10009491966
Saved in:
10
Does "passing the courvoisier" always pay off? : positive and negative evaluative conditioning effects of brand placements in music videos
Schemer, Christian
;
Matthes, Jörg
;
Wirth, Werner
; …
- In:
Psychology & marketing
25
(
2008
)
10
,
pp. 923-943
Persistent link: https://www.econbiz.de/10003768739
Saved in:
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