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subject:"Pharmaceutical industry"
~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
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Pharmaceutical industry
Arzneimittel
79
Pharmaceuticals
79
Pharmaindustrie
36
Consumer behaviour
21
Konsumentenverhalten
21
Advertising effects
19
Werbewirkung
19
Advertising
16
Direct marketing
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Direktmarketing
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Werbung
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Physicians
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Ärzte
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Arzneimittelmarkt
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Pharmaceutical market
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Brand
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United States
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Markenartikel
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Gesundheitsversorgung
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Health care
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Pharmacology
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Pharmakologie
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Elderly people
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Generic drugs
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Generika
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Ältere Menschen
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Beziehungsmarketing
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Brand management
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Direct-to-consumer advertising
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Gesundheitswesen
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Health care system
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Markenführung
5
Marketing management
5
Marketingmanagement
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Pharmaceutical marketing
5
Relationship marketing
5
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Mukherjee, Avinandan
3
Iacocca, Kathleen
2
Yu, Yu
2
Zhao, Yao
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1
Alkhateeb, Fadi M.
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Ashill, Nicholas J.
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1
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1
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1
Dalla Valle, Alessandra
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1
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International journal of pharmaceutical and healthcare marketing : IJPHM
NBER working paper series
68
NBER Working Paper
50
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
33
The European journal of health economics : HEPAC ; health economics in prevention and care
31
Journal of health economics
29
Working paper / National Bureau of Economic Research, Inc.
29
Health economics
26
Research policy : policy, management and economic studies of science, technology and innovation
18
Health marketing quarterly
17
International journal of the economics of business
17
Applied economics
11
Technological forecasting & social change : an international journal
11
CESifo working papers
10
Health economics review
10
International journal of industrial organization
10
International journal of pharmaceutical and healthcare marketing
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Research paper
10
OECD Health Statistics
9
Review of industrial organization : RIO
9
Discussion papers / CEPR
8
International journal of health economics and management
8
Journal of business ethics : JOBE
8
Working papers / TSE : WP
7
Indian pharmaceutical industry : strategies and challenges in formulations marketing
6
International journal of intellectual property management : IJIPM
6
Journal of global marketing
6
Journal of pharmaceutical finance, economics & policy
6
Journal of public policy & marketing
6
Technology analysis & strategic management
6
The European journal of health economics
6
Working paper
6
African journal of science, technology, innovation & development : AJSTID
5
Applied economics letters
5
European research studies
5
Faculty & research / Insead : working paper series
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of production economics
5
International journal of technology management : IJTM
5
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ECONIS (ZBW)
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1
Firm level profitability determinants in Indian drugs and pharmaceutical industry
Tyagi, Shilpi
;
Nauriyal, D. K.
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
3
,
pp. 271-290
Persistent link: https://www.econbiz.de/10011799086
Saved in:
2
Physicians' relationship with the pharmaceutical industry and its reflection in introduction of a new drug
Matikainen, Minna
;
Olkkonen, Leena
;
Katajavouri, Nina
; …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
3
,
pp. 309-326
Persistent link: https://www.econbiz.de/10011799091
Saved in:
3
Factors influencing prescribing decisions among physicians : empirical study on generic drugs
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 330-360
Persistent link: https://www.econbiz.de/10011812856
Saved in:
4
Pre-launch forecasting of a pharmaceutical drug
Guseo, Renato
;
Dalla Valle, Alessandra
;
Furlan, Claudia
; …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 412-438
Persistent link: https://www.econbiz.de/10011812892
Saved in:
5
Strategic issues in pharmaceutical supply chains : a review
Singh, Rajesh Kr.
;
Kumar, Ravinder
;
Kumar, Pravin
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 234-257
Persistent link: https://www.econbiz.de/10011620444
Saved in:
6
Content analysis of comparative claims in drug advertisements
Boudewyns, Vanessa
;
Williams, Pamela A.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 302-322
Persistent link: https://www.econbiz.de/10011620454
Saved in:
7
The launch strategy choices in China's pharmaceutical market
Gu, Vicky Ching
;
Burns, James R.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 339-356
Persistent link: https://www.econbiz.de/10011620465
Saved in:
8
Pharmaceutical innovation and market share : evidence from a generic market
Yousefi, Nazila
;
Mehralian, Gholamhossein
;
Rasekh, …
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
4
,
pp. 376-389
Persistent link: https://www.econbiz.de/10011643482
Saved in:
9
The impact of research and development and marketing costs on the profitability of pharmaceutical companies of Tehran Stock Exchange using panel data 2001-2013
Bayazidi, Yahya
;
Rad, Enayatollah Homaie
;
Mojahedian, Mehdi
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
4
,
pp. 467-476
Persistent link: https://www.econbiz.de/10011643544
Saved in:
10
The changing landscape of off-label prescription drug promotion : opportunities to improve decision-making
Sarkees, Matthew E.
;
Fitzgerald, M. Paula
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
2
,
pp. 148-160
Persistent link: https://www.econbiz.de/10011591731
Saved in:
11
Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? : a persuasion knowledge perspective
Wei, Mei-Ling
;
Delbaere, Majorie
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 330-348
Persistent link: https://www.econbiz.de/10011479849
Saved in:
12
Why brand drugs priced higher than generic equivalents
Iacocca, Kathleen
;
Sawhill, James
;
Zhao, Yao
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10011302283
Saved in:
13
The effect of Affordable Care Act on the competition in the post-patent ethical drug market
Yu, Yu
;
Zhao, Yi
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
3
,
pp. 314-347
Persistent link: https://www.econbiz.de/10010424178
Saved in:
14
A consumer adoption model for personalized medicine : an exploratory study
Hitz, Anja
;
Katsanis, Lea Prevel
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
4
,
pp. 371-391
Persistent link: https://www.econbiz.de/10010460793
Saved in:
15
CyberRx : emerging social media marketing strategy for pharmaceuticals
Rader, Charles Scott
;
Subhan, Zahed
;
Lanier, Clinton D.
; …
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
2
,
pp. 193-225
Persistent link: https://www.econbiz.de/10010388960
Saved in:
16
Pioneering advantage in generic drug competition
Yu, Yu
;
Gupta, Sachin
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
2
,
pp. 126-150
Persistent link: https://www.econbiz.de/10010388964
Saved in:
17
Pharmaceutical direct-to-consumer advertising ; Pt. 2
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010237499
Saved in:
18
Marketing pharmaceutical and cosmetic products to the mature market
Moschis, George P.
;
Bovell, Leah
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 357-373
Persistent link: https://www.econbiz.de/10010237649
Saved in:
19
Resell versus direct models in brand drug distribution
Iacocca, Kathleen
;
Zhao, Yao
;
Fein, Adam J.
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 324-240
Persistent link: https://www.econbiz.de/10010237651
Saved in:
20
Editorial: Syndisciplinary approaches to pharmaceutical and healthcare research
Mukherjee, Avinandan
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 100-103
Persistent link: https://www.econbiz.de/10009770369
Saved in:
21
Pharmaceutical direct-to-consumer advertising ; Pt. 1
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790606
Saved in:
22
Pharmaceutical advertising practitioners’ approach to trust and emotion
Ball, Jennifer
;
Mackert, Michael
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 244-264
Persistent link: https://www.econbiz.de/10009790622
Saved in:
23
Prescription drug request and denial
Lee, Doohee
;
Emmett, Dennis
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
3
,
pp. 200-214
Persistent link: https://www.econbiz.de/10009630756
Saved in:
24
Cognitive bias in salespersons in specialty drug selling of pharmaceutical industry
Wasuja, Sachin
;
Sagar, Mahim
;
Sushil
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
4
,
pp. 310-335
Persistent link: https://www.econbiz.de/10009699710
Saved in:
25
Prescription loyalty behavior of physicians : an empirical study in India
Waheed, Kareem Abdul
;
Jaleel, Mohammad
;
Laeequddin, Mohammed
- In:
International journal of pharmaceutical and healthcare …
5
(
2011
)
4
,
pp. 279-298
Persistent link: https://www.econbiz.de/10009412207
Saved in:
26
Drug prescription practices in Brazil : a structural equation model
Ladeira, Wagner Junior
;
Dalmoro, Marlon
;
Maehler, …
- In:
International journal of pharmaceutical and healthcare …
5
(
2011
)
4
,
pp. 262-278
Persistent link: https://www.econbiz.de/10009412210
Saved in:
27
Development of a service quality scale for pharmaceutical supply chains
Ahmad, Niaz
;
Awan, Muhammad Usman
;
Raouf, Abdul
; …
- In:
International journal of pharmaceutical and healthcare …
3
(
2009
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10003929670
Saved in:
28
Price discrimination by pharmaceutical companies across Central American countries
Rojas, Mariano
- In:
International journal of pharmaceutical and healthcare …
3
(
2009
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10003929694
Saved in:
29
Wealth effects of the pharmaceutical industry-physician interaction compliance guidelines on large pharmaceutical companies
Jambulingam, Thanigavelan
;
Sharma, Rajneesh
;
Ghani, WaQar
- In:
International journal of pharmaceutical and healthcare …
3
(
2009
)
3
,
pp. 210-235
Persistent link: https://www.econbiz.de/10003929797
Saved in:
30
The order of entry effect in prescription (Rx) and over-the-counter (OTC) pharmaceutical drugs
Kalyanaram, Gurumurthy
- In:
International journal of pharmaceutical and healthcare …
2
(
2008
)
1
,
pp. 35-46
Persistent link: https://www.econbiz.de/10003929423
Saved in:
31
Crisis management in pharmaceuticals : evidence from Greece
Priporas, Constantinos-Vasilios
;
Vangelinos, George
- In:
International journal of pharmaceutical and healthcare …
2
(
2008
)
2
,
pp. 88-102
Persistent link: https://www.econbiz.de/10003929446
Saved in:
32
Consumer attitudes toward pharmaceutical direct-to-consumer advertising : an empirical study and the role of income
Joseph, Mathew
;
Spake, Deborah F.
;
Finney, Zachary
- In:
International journal of pharmaceutical and healthcare …
2
(
2008
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10003929457
Saved in:
33
Insights into public preferences for pharmaceutical funding
Whitty, Jennifer A.
;
Rundle-Thiele, Sharyn R.
; …
- In:
International journal of pharmaceutical and healthcare …
2
(
2008
)
3
,
pp. 216-234
Persistent link: https://www.econbiz.de/10003929481
Saved in:
34
Electronic detailing (e-detailing) of pharmaceuticals to physicians : a review
Alkhateeb, Fadi M.
;
Doucette, William R.
- In:
International journal of pharmaceutical and healthcare …
2
(
2008
)
3
,
pp. 235-245
Persistent link: https://www.econbiz.de/10003929482
Saved in:
35
Pharmaceutical marketing return-on-investment: a European perspective
Rod, Michel
;
Ashill, Nicholas J.
;
Carruthers, Janet
- In:
International journal of pharmaceutical and healthcare …
1
(
2007
)
2
,
pp. 174-189
Persistent link: https://www.econbiz.de/10003937245
Saved in:
36
Web-enabled product ID system as a tool in pharmaceutical marketing
Browe, Christopher
;
Wang, Cheng Lu
- In:
International journal of pharmaceutical and healthcare …
1
(
2007
)
3
,
pp. 226-233
Persistent link: https://www.econbiz.de/10003937255
Saved in:
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