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subject:"Pharmaceutical industry"
~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~isPartOf:"Technological forecasting & social change : an international journal"
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Pharmaceutical industry
Arzneimittel
94
Pharmaceuticals
94
Pharmaindustrie
47
Consumer behaviour
21
Konsumentenverhalten
21
Advertising effects
19
Werbewirkung
19
Pharmacology
18
Pharmakologie
18
Advertising
16
Direct marketing
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Direktmarketing
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Werbung
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Arzneimittelmarkt
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Innovation
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Pharmaceutical market
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Physicians
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Ärzte
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Brand
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Gesundheitsversorgung
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Markenartikel
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Generika
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Ältere Menschen
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Mukherjee, Avinandan
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Iacocca, Kathleen
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Yu, Yu
2
Zhao, Yao
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1
Alkhateeb, Fadi M.
1
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1
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1
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Dalla Valle, Alessandra
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International journal of pharmaceutical and healthcare marketing : IJPHM
Technological forecasting & social change : an international journal
NBER working paper series
69
NBER Working Paper
50
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
33
The European journal of health economics : HEPAC ; health economics in prevention and care
31
Journal of health economics
29
Working paper / National Bureau of Economic Research, Inc.
29
Health economics
26
Research policy : policy, management and economic studies of science, technology and innovation
18
Health marketing quarterly
17
International journal of the economics of business
17
Applied economics
11
CESifo working papers
10
Health economics review
10
International journal of industrial organization
10
International journal of pharmaceutical and healthcare marketing
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Research paper
10
OECD Health Statistics
9
Review of industrial organization : RIO
9
Discussion papers / CEPR
8
International journal of health economics and management
8
Journal of business ethics : JOBE
8
Working papers / TSE : WP
7
Indian pharmaceutical industry : strategies and challenges in formulations marketing
6
International journal of intellectual property management : IJIPM
6
Journal of global marketing
6
Journal of pharmaceutical finance, economics & policy
6
Journal of public policy & marketing
6
Technology analysis & strategic management
6
The European journal of health economics
6
Working paper
6
African journal of science, technology, innovation & development : AJSTID
5
Applied economics letters
5
European research studies
5
Faculty & research / Insead : working paper series
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of production economics
5
International journal of technology management : IJTM
5
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ECONIS (ZBW)
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1
The interplay of emerging technologies in pharmaceutical supply chain performance : an empirical investigation for the rise of Pharma 4.0
Saha, Esha
;
Rathore, Pradeep
;
Parida, Ratri
;
Rana, …
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013417213
Saved in:
2
Cooperation in R&D in the pharmaceutical industry : technological and clinical trial networks in oncology
Fiori, Giovana Maria Lanchoti
;
Basso, Fernanda Gisele
; …
- In:
Technological forecasting & social change : an …
176
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013339071
Saved in:
3
How pharmaceutical innovation evolves : the path from science to technological development to marketable drugs
Wang, Xuefeng
;
Zhang, Shuo
;
Liu, Yuqin
;
Du, Jian
; …
- In:
Technological forecasting & social change : an …
167
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012801454
Saved in:
4
Methodology for constructing scenarios for health policy research : the case of coverage decision-making for drugs for rare diseases in Canada
Douglas, Conor M. W.
;
Panagiotoglou, Dimitra
; …
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012807204
Saved in:
5
DIY laboratories and business innovation ecosystems : the case of pharmaceutical industry
Wu, Qiang
;
He, Qile
- In:
Technological forecasting & social change : an …
161
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012533560
Saved in:
6
Opportunities and barriers for innovation and entrepreneurship in orphan drug development
Belousova, Olga A.
;
Groen, Aard J.
;
Ouendag, Aniek M.
- In:
Technological forecasting & social change : an …
161
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012533698
Saved in:
7
From small molecule generics to biosimilars : technological upgrading and patterns of distinctive learning processes in the Indian pharmaceutical industry
Kale, Dinar
- In:
Technological forecasting & social change : an …
145
(
2019
),
pp. 370-383
Persistent link: https://www.econbiz.de/10012134366
Saved in:
8
Diffusion of complementary evolving pharmaceutical innovations : the case of Abacavir and its pharmacogenetic companion diagnostic in Italy
Gagliardi, Dimitri
;
Ramlogan, Ronnie
;
Navarra, Pierluigi
; …
- In:
Technological forecasting & social change : an …
134
(
2018
),
pp. 223-233
Persistent link: https://www.econbiz.de/10011960853
Saved in:
9
Firm level profitability determinants in Indian drugs and pharmaceutical industry
Tyagi, Shilpi
;
Nauriyal, D. K.
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
3
,
pp. 271-290
Persistent link: https://www.econbiz.de/10011799086
Saved in:
10
Physicians' relationship with the pharmaceutical industry and its reflection in introduction of a new drug
Matikainen, Minna
;
Olkkonen, Leena
;
Katajavouri, Nina
; …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
3
,
pp. 309-326
Persistent link: https://www.econbiz.de/10011799091
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11
Factors influencing prescribing decisions among physicians : empirical study on generic drugs
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 330-360
Persistent link: https://www.econbiz.de/10011812856
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12
Pre-launch forecasting of a pharmaceutical drug
Guseo, Renato
;
Dalla Valle, Alessandra
;
Furlan, Claudia
; …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 412-438
Persistent link: https://www.econbiz.de/10011812892
Saved in:
13
Strategic issues in pharmaceutical supply chains : a review
Singh, Rajesh Kr.
;
Kumar, Ravinder
;
Kumar, Pravin
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 234-257
Persistent link: https://www.econbiz.de/10011620444
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14
Content analysis of comparative claims in drug advertisements
Boudewyns, Vanessa
;
Williams, Pamela A.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 302-322
Persistent link: https://www.econbiz.de/10011620454
Saved in:
15
The launch strategy choices in China's pharmaceutical market
Gu, Vicky Ching
;
Burns, James R.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 339-356
Persistent link: https://www.econbiz.de/10011620465
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16
Pharmaceutical innovation and market share : evidence from a generic market
Yousefi, Nazila
;
Mehralian, Gholamhossein
;
Rasekh, …
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
4
,
pp. 376-389
Persistent link: https://www.econbiz.de/10011643482
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17
The impact of research and development and marketing costs on the profitability of pharmaceutical companies of Tehran Stock Exchange using panel data 2001-2013
Bayazidi, Yahya
;
Rad, Enayatollah Homaie
;
Mojahedian, Mehdi
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
4
,
pp. 467-476
Persistent link: https://www.econbiz.de/10011643544
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18
The changing landscape of off-label prescription drug promotion : opportunities to improve decision-making
Sarkees, Matthew E.
;
Fitzgerald, M. Paula
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
2
,
pp. 148-160
Persistent link: https://www.econbiz.de/10011591731
Saved in:
19
Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? : a persuasion knowledge perspective
Wei, Mei-Ling
;
Delbaere, Majorie
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 330-348
Persistent link: https://www.econbiz.de/10011479849
Saved in:
20
Why brand drugs priced higher than generic equivalents
Iacocca, Kathleen
;
Sawhill, James
;
Zhao, Yao
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10011302283
Saved in:
21
The effect of Affordable Care Act on the competition in the post-patent ethical drug market
Yu, Yu
;
Zhao, Yi
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
3
,
pp. 314-347
Persistent link: https://www.econbiz.de/10010424178
Saved in:
22
A consumer adoption model for personalized medicine : an exploratory study
Hitz, Anja
;
Katsanis, Lea Prevel
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
4
,
pp. 371-391
Persistent link: https://www.econbiz.de/10010460793
Saved in:
23
Competitive diffusion of new prescription drugs : the role of pharmaceutical marketing investment
Ruiz-Conde, Enar
;
Wieringa, Jaap E.
;
Leeflang, Peter
- In:
Technological forecasting & social change : an …
88
(
2014
),
pp. 49-63
Persistent link: https://www.econbiz.de/10010482346
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24
Taiwan's pharmaceuticals : a failure of the sectoral system of innovation?
Hu, Mei-chih
;
Hung, Shih-Chang
- In:
Technological forecasting & social change : an …
88
(
2014
),
pp. 162-176
Persistent link: https://www.econbiz.de/10010483232
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25
Big Pharma, little science? : a bibliometric perspective on Big Pharma's R&D decline
Rafols, Ismael
;
Hopkins, Michael M.
;
Hoekman, Jarno
; …
- In:
Technological forecasting & social change : an …
81
(
2014
),
pp. 22-38
Persistent link: https://www.econbiz.de/10010403289
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26
CyberRx : emerging social media marketing strategy for pharmaceuticals
Rader, Charles Scott
;
Subhan, Zahed
;
Lanier, Clinton D.
; …
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
2
,
pp. 193-225
Persistent link: https://www.econbiz.de/10010388960
Saved in:
27
Pioneering advantage in generic drug competition
Yu, Yu
;
Gupta, Sachin
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
2
,
pp. 126-150
Persistent link: https://www.econbiz.de/10010388964
Saved in:
28
Pharmaceutical direct-to-consumer advertising ; Pt. 2
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010237499
Saved in:
29
Marketing pharmaceutical and cosmetic products to the mature market
Moschis, George P.
;
Bovell, Leah
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 357-373
Persistent link: https://www.econbiz.de/10010237649
Saved in:
30
Resell versus direct models in brand drug distribution
Iacocca, Kathleen
;
Zhao, Yao
;
Fein, Adam J.
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 324-240
Persistent link: https://www.econbiz.de/10010237651
Saved in:
31
Editorial: Syndisciplinary approaches to pharmaceutical and healthcare research
Mukherjee, Avinandan
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 100-103
Persistent link: https://www.econbiz.de/10009770369
Saved in:
32
Pharmaceutical direct-to-consumer advertising ; Pt. 1
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790606
Saved in:
33
Pharmaceutical advertising practitioners’ approach to trust and emotion
Ball, Jennifer
;
Mackert, Michael
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 244-264
Persistent link: https://www.econbiz.de/10009790622
Saved in:
34
Prescription drug request and denial
Lee, Doohee
;
Emmett, Dennis
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
3
,
pp. 200-214
Persistent link: https://www.econbiz.de/10009630756
Saved in:
35
Cognitive bias in salespersons in specialty drug selling of pharmaceutical industry
Wasuja, Sachin
;
Sagar, Mahim
;
Sushil
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
4
,
pp. 310-335
Persistent link: https://www.econbiz.de/10009699710
Saved in:
36
Prescription loyalty behavior of physicians : an empirical study in India
Waheed, Kareem Abdul
;
Jaleel, Mohammad
;
Laeequddin, Mohammed
- In:
International journal of pharmaceutical and healthcare …
5
(
2011
)
4
,
pp. 279-298
Persistent link: https://www.econbiz.de/10009412207
Saved in:
37
Drug prescription practices in Brazil : a structural equation model
Ladeira, Wagner Junior
;
Dalmoro, Marlon
;
Maehler, …
- In:
International journal of pharmaceutical and healthcare …
5
(
2011
)
4
,
pp. 262-278
Persistent link: https://www.econbiz.de/10009412210
Saved in:
38
Development of a service quality scale for pharmaceutical supply chains
Ahmad, Niaz
;
Awan, Muhammad Usman
;
Raouf, Abdul
; …
- In:
International journal of pharmaceutical and healthcare …
3
(
2009
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10003929670
Saved in:
39
Price discrimination by pharmaceutical companies across Central American countries
Rojas, Mariano
- In:
International journal of pharmaceutical and healthcare …
3
(
2009
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10003929694
Saved in:
40
Wealth effects of the pharmaceutical industry-physician interaction compliance guidelines on large pharmaceutical companies
Jambulingam, Thanigavelan
;
Sharma, Rajneesh
;
Ghani, WaQar
- In:
International journal of pharmaceutical and healthcare …
3
(
2009
)
3
,
pp. 210-235
Persistent link: https://www.econbiz.de/10003929797
Saved in:
41
The order of entry effect in prescription (Rx) and over-the-counter (OTC) pharmaceutical drugs
Kalyanaram, Gurumurthy
- In:
International journal of pharmaceutical and healthcare …
2
(
2008
)
1
,
pp. 35-46
Persistent link: https://www.econbiz.de/10003929423
Saved in:
42
Crisis management in pharmaceuticals : evidence from Greece
Priporas, Constantinos-Vasilios
;
Vangelinos, George
- In:
International journal of pharmaceutical and healthcare …
2
(
2008
)
2
,
pp. 88-102
Persistent link: https://www.econbiz.de/10003929446
Saved in:
43
Consumer attitudes toward pharmaceutical direct-to-consumer advertising : an empirical study and the role of income
Joseph, Mathew
;
Spake, Deborah F.
;
Finney, Zachary
- In:
International journal of pharmaceutical and healthcare …
2
(
2008
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10003929457
Saved in:
44
Insights into public preferences for pharmaceutical funding
Whitty, Jennifer A.
;
Rundle-Thiele, Sharyn R.
; …
- In:
International journal of pharmaceutical and healthcare …
2
(
2008
)
3
,
pp. 216-234
Persistent link: https://www.econbiz.de/10003929481
Saved in:
45
Electronic detailing (e-detailing) of pharmaceuticals to physicians : a review
Alkhateeb, Fadi M.
;
Doucette, William R.
- In:
International journal of pharmaceutical and healthcare …
2
(
2008
)
3
,
pp. 235-245
Persistent link: https://www.econbiz.de/10003929482
Saved in:
46
Pharmaceutical marketing return-on-investment: a European perspective
Rod, Michel
;
Ashill, Nicholas J.
;
Carruthers, Janet
- In:
International journal of pharmaceutical and healthcare …
1
(
2007
)
2
,
pp. 174-189
Persistent link: https://www.econbiz.de/10003937245
Saved in:
47
Web-enabled product ID system as a tool in pharmaceutical marketing
Browe, Christopher
;
Wang, Cheng Lu
- In:
International journal of pharmaceutical and healthcare …
1
(
2007
)
3
,
pp. 226-233
Persistent link: https://www.econbiz.de/10003937255
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