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type_genre:"Aufsatz im Buch"
~isPartOf:"Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies"
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
Green and sustainable pharmacy : [1st International Conference on Sustainable Pharmacy]
14
Indian pharmaceutical industry : strategies and challenges in formulations marketing
14
Arzneimittel-Supply-Chain : Marktsituation, aktuelle Herausforderungen und innovative Konzepte
13
Pharmalogistik : Prozesse - Instrumente - Praxisbeispiele
12
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
9
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
9
The Oxford handbook of the economics of the biopharmaceutical industry
9
Pharmaceutical innovation : incentives, competition, and cost-benefit analysis in international perspective
8
Access to medicines in India
6
Investing in health : the social and economic benefits of health care innovation
6
Effizienz, Qualität und Nachhaltigkeit im Gesundheitswesen : Theorie und Politik öffentlichen Handelns, insbesondere in der Krankenversicherung ; Festschrift zum 65. Geburtstag von Eberhard Wille
5
Pharmaökonomie in Deutschland : gesetzliche Rahmenbedingungen, Vorgaben und Umsetzung in die Praxis
5
Leadership and management in pharmacy practice
4
The economics of medical technology
4
The economics of new health technologies : incentives, organisation and financing
4
Dienstleistungspotenziale und Geschäftsmodelle in der Personalisierten Medizin : Konzepte, Analysen und Potenziale
3
Doping am Arbeitsplatz : Problembewältigung und Leistungssteigerung um jeden Preis?
3
Economic dimensions of personalized and precision medicine
3
Herausforderungen des medizinischen Fortschritts im Krankenhaus- und Arzneimittelbereich : 24. Bad Orber Gespräche über kontroverse Themen im Gesundheitswesen
3
International public goods and transfer of technology under a globalized intellectual property regime
3
Measuring and modeling health care costs
3
Modelling our future : population ageing, health and aged care
3
The Swedish pharmaceuticals market : essays on entry, competition and antibiotic resistance
3
Bittere Arznei : Wirtschaftsethik und Ökonomik der pharmazeutischen Industrie
2
Competition and innovation in the Swedish pharmaceutical market
2
Consumer behavior
2
Engaging the new world : responses to the knowledge economy ; in honour of Peter J. Sheehan
2
Festschrift für Prof. Dr. J.-Matthias Graf von der Schulenburg : aktuelle versicherungs- und gesundheitsökonomische Beiträge
2
Gesundheitsökonomie und Gesundheitspolitik im Spannungsfeld zwischen Wissenschaft und Politikberatung : [Festschrift für Günter Neubauer]
2
Gesundheitsökonomie und Wirtschaftspolitik : Festschrift zum 70. Geburtstag von Prof. Dr. Dr. h.c. Peter Oberender
2
Global pharmaceuticals : ethics, markets, practices
2
Handbook of health economics ; Volume two
2
Intellectual property, public policy and international trade
2
Knowledge accumulation and industry evolution : the case of Pharma-Biotech
2
Krankenhausmanagement : Strategien, Konzepte, Methoden
2
Managing the Future Supply Chain : current concepts and solutions for reliability and robustness
2
Market Access im Gesundheitswesen : Hürden und Zugangswege zur Gesundheitsversorgung
2
Multidisciplinary approaches to organizational governance during health crises
2
New techniques for brand management in the healthcare sector
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1
Direct-to-consumer advertising of pharmaceuticals : an integrative review
Liu, Qiang
;
Gupta, Sachin
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 629-649)
.
2014
Persistent link: https://www.econbiz.de/10010353470
Saved in:
2
Modeling the effects of promotional efforts on aggregate pharmaceutical demand : what we know and challenges for the future
Wieringa, Jaap E.
;
Osinga, Ernst C.
;
Ruiz Conde, Enar
; …
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 591-628)
.
2014
Persistent link: https://www.econbiz.de/10010353471
Saved in:
3
Understanding sample usage and sampling as a promotion tool : state of industry practice and current research
Dong, Xiaojing
;
Li, Michael
;
Xie, Ying
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 507-530)
.
2014
Persistent link: https://www.econbiz.de/10010353474
Saved in:
4
Vaccine marketing
Angelmar, Reinhard
;
Morgon, Pierre A.
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 365-423)
.
2014
Persistent link: https://www.econbiz.de/10010353555
Saved in:
5
Efficacy expectations and adherence : evidence of consumer biases and heuristics in pharmaceutical marketing
Ilyuk, Veronika
;
Irmak, Caglar
;
Kramer, Thomas
;
Block, …
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 315-344)
.
2014
Persistent link: https://www.econbiz.de/10010353558
Saved in:
6
Patent expiry and pharmaceutical market opportunities at the nexus of pricing and innovation policy
Jain, Dipak
;
Conley, James G.
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 255-285)
.
2014
Persistent link: https://www.econbiz.de/10010353563
Saved in:
7
Pharmaceutical lifecycle extension strategies
Kappe, Eelco
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 225-254)
.
2014
Persistent link: https://www.econbiz.de/10010353564
Saved in:
8
The successful launch and diffusion of new therapies
Landsman, Vardit
;
Verniers, Isabel
;
Stremersch, Stefan
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 189-223)
.
2014
Persistent link: https://www.econbiz.de/10010353575
Saved in:
9
Evaluating the impact of treatment effectiveness and side effects in presribing choices
Chan, Tat
;
Narasimhan, Chakravarthi
;
Xie, Ying
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 171-187)
.
2014
Persistent link: https://www.econbiz.de/10010353576
Saved in:
10
Innovation in the pharmaceutical industry : the process of drug discovery and development
Petrova, Elina
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 19-81)
.
2014
Persistent link: https://www.econbiz.de/10010353584
Saved in:
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