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isPartOf:"Business-Plan Guide : Grundlagen - Anschauungsbeispiele - Vorgehensmodell"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~type_genre:"Article in journal"
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Business-Plan Guide : Grundlagen - Anschauungsbeispiele - Vorgehensmodell
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Quality management journal : QMJ
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McDonald's and KFC in China : competitors or companions?
Shen, Qiaowei
;
Xiao, Ping
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 287-307
Persistent link: https://www.econbiz.de/10010358773
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For a few cents more : why supersize unhealthy food?
Dobson, Paul
;
Gerstner, Eitan
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 770-778
Persistent link: https://www.econbiz.de/10008652568
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