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~type_genre:"Handbuch"
~type_genre:"Article in journal"
~person:"Berthon, Pierre R."
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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Top secret : integrating 20 years of research on secrecy
Fedorenko, Ivan
;
Berthon, Pierre R.
;
Edelman, Linda F.
- In:
Technovation : the international journal of …
123
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014478492
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2
It's a secret : marketing value and the denial of availability
Hannah, David
;
Parent, Michael
;
Pitt, Leyland F.
; …
- In:
Business horizons
57
(
2014
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10010243469
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