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~type_genre:"Working Paper"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
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Titanic : consuming the myths and meanings of an ambiguous brand
Brown, Stephen
;
McDonagh, Pierre
;
Shultz, Clifford J.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
4
,
pp. 595-614
Persistent link: https://www.econbiz.de/10010226808
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