Titanic : consuming the myths and meanings of an ambiguous brand
Stephen Brown; Pierre McDonagh; Clifford J. Shultz
| Year of publication: |
2013
|
|---|---|
| Authors: | Brown, Stephen ; McDonagh, Pierre ; Shultz, Clifford J. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 40.2013/14, 4, p. 595-614
|
| Subject: | Seeunfall | Marine accident | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010226808