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Search: subject_exact:"Segmentierung von Konsumenten"
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17
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Consumer behaviour
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Konsumentenverhalten
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Marketing management
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Marketingmanagement
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5
United States
5
Advertising effects
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2009-2011
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The journal of consumer marketing
Young consumers : insight and ideas for responsible marketers
60
Journal of advertising research
34
SpringerLink / Bücher
34
Journal of advertising : official publication of the American Academy of Advertising
33
Psychology & marketing
23
Handbuch Zielgruppenmanagement
21
International journal of advertising : the quarterly review of marketing communications
21
The silver market phenomenon : business opportunities in an era of demographic change
21
The silver market phenomenon : marketing and innovation in the aging society
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Journal of business research : JBR
17
Journal of retailing and consumer services
17
Research
17
Harvard business review : HBR
16
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
Springer eBook Collection
16
Health marketing quarterly
15
Journal of fashion marketing and management
15
International journal of consumer studies
14
Journal of travel and tourism marketing
14
Journal of marketing communications
12
Journal of vacation marketing : an international journal
12
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Tourism management : research, policies, practice
12
Harvard-Business-Manager : das Wissen der Besten
11
International journal of retail & distribution management
11
Jahrbuch Seniorenmarketing
11
Journal of food products marketing
11
European journal of marketing : EJM
10
Journal of international consumer marketing
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
International journal of advertising : the review of marketing communications
9
International journal of hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
International journal of nonprofit and voluntary sector marketing
8
Journal of financial services marketing : JFSM
8
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ECONIS (ZBW)
17
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1
The effect of female celebrity spokesperson in FMCG advertising : neuromarketing approach
Pileliene, Lina
;
Grigaliunaite, Viktorija
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 202-213
Persistent link: https://www.econbiz.de/10011694825
Saved in:
2
The influence of marketing on consumption behavior at the bottom of the pyramid
Jaiswal, Anand Kumar
;
Gupta, Shruti
- In:
The journal of consumer marketing
32
(
2015
)
2
,
pp. 113-124
Persistent link: https://www.econbiz.de/10011300128
Saved in:
3
Generation Y values and lifestyle segments
Valentine, Dawn B.
;
Powers, Thomas L.
- In:
The journal of consumer marketing
30
(
2013
)
7
,
pp. 597-606
Persistent link: https://www.econbiz.de/10010232010
Saved in:
4
The influence of parental styles on children's consumption
Wisenblit, Joseph Z.
;
Priluck, Randi
;
Pirog, Stephen F.
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 320-327
Persistent link: https://www.econbiz.de/10009788908
Saved in:
5
Marketing travel services to senior consumers
Le Serre, Delphine
;
Chevalier, Corinne
- In:
The journal of consumer marketing
29
(
2012
)
4
,
pp. 262-270
Persistent link: https://www.econbiz.de/10009582079
Saved in:
6
Revisiting the marketing mix at the bottom of pyramid (BOP) : from theoretical considerations to practical realities
Chikweche, Tendai
;
Fletcher, Richard
- In:
The journal of consumer marketing
29
(
2012
)
7
,
pp. 507-520
Persistent link: https://www.econbiz.de/10009681492
Saved in:
7
Food consumption style determines food product innovations' acceptance
Sparke, Kai
;
Menrad, Klaus
- In:
The journal of consumer marketing
28
(
2011
)
2
,
pp. 125-138
Persistent link: https://www.econbiz.de/10009162018
Saved in:
8
The grey awakening : a South African perspective
Beneke, Justin
;
Frey, Nicole
;
Chapman, Ruth
;
Mashaba, …
- In:
The journal of consumer marketing
28
(
2011
)
2
,
pp. 114-124
Persistent link: https://www.econbiz.de/10009162022
Saved in:
9
Phonetic symbolism and children's brand name preferences
Baxter, Stacey
;
Lowrey, Tina M.
- In:
The journal of consumer marketing
28
(
2011
)
7
,
pp. 516-523
Persistent link: https://www.econbiz.de/10009407497
Saved in:
10
Healthy brands : establishing brand credibility, commitment and connection among consumers
Kemp, Elyria
;
Bui, M̃y
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 429-437
Persistent link: https://www.econbiz.de/10009407564
Saved in:
11
Longitudinal study of digital marketing strategies targeting Millennials
Smith, Katherine Taken
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 86-92
Persistent link: https://www.econbiz.de/10009542023
Saved in:
12
Consumer innovativeness and shopping styles
Park, Ji Eun
;
Yu, Jun
;
Zhou, Joyce Xin
- In:
The journal of consumer marketing
27
(
2010
)
5
,
pp. 437-446
Persistent link: https://www.econbiz.de/10008651278
Saved in:
13
Decoding consumer perceptions of premium products with rule-developing experimentation
Gofman, Alex
;
Moskowitz, Howard R.
;
Bevolo, Marco
; …
- In:
The journal of consumer marketing
27
(
2010
)
5
,
pp. 425-436
Persistent link: https://www.econbiz.de/10008651279
Saved in:
14
Contingent consumer decision making in the wine industry: the role of hedonic orientation
Neeley, Concha R.
;
Min, Kyeong Sam
;
Kennett-Hensel, …
- In:
The journal of consumer marketing
27
(
2010
)
4
,
pp. 324-335
Persistent link: https://www.econbiz.de/10008651287
Saved in:
15
The effect of individualism on private brand perception: a cross-cultural investigation
Tifferet, Sigal
;
Herstein, Ram
- In:
The journal of consumer marketing
27
(
2010
)
4
,
pp. 313-323
Persistent link: https://www.econbiz.de/10008651289
Saved in:
16
The aging of Aquarius
Ferguson, Rick
;
Brohaugh, Bill
- In:
The journal of consumer marketing
27
(
2010
)
1
,
pp. 76-81
Persistent link: https://www.econbiz.de/10003942444
Saved in:
17
Beliefs about advertising in China : empirical evidence from Hong Kong and Shanghai consumers
Józsa, László
;
Insch, Andrea
;
Krisjanous, Jayne
; …
- In:
The journal of consumer marketing
27
(
2010
)
7
,
pp. 594-603
Persistent link: https://www.econbiz.de/10008772823
Saved in:
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