The influence of marketing on consumption behavior at the bottom of the pyramid
Anand Kumar Jaiswal; Shruti Gupta
| Year of publication: |
2015
|
|---|---|
| Authors: | Jaiswal, Anand Kumar ; Gupta, Shruti |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 32.2015, 2, p. 113-124
|
| Subject: | India | Bottom of the pyramid | Compensatory consumption | Consumer resistance | Consumption behavior | Indien | Konsumentenverhalten | Consumer behaviour | Niedrigeinkommen | Low income | Zielgruppe | Target group | Privater Konsum | Private consumption | Entwicklungsländer | Developing countries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011300128