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~subject:"Consumer behaviour"
~person:"Nadanyiova, Margareta"
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Consumer behaviour
Konsumentenverhalten
3
Market segmentation
3
Marktsegmentierung
3
Beziehungsmarketing
2
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Relationship marketing
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psychographic segmentation
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Bank
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Brand
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Brand loyalty
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Factor analysis
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Hotel industry
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Hotellerie
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Markenartikel
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Markentreue
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Marketingmanagement
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Purchasing behaviour
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Slowakei
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bank industry
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brand
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brand loyalty
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customer behaviour
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customer segmentation
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Nadanyiova, Margareta
Bruwer, Johan
7
Bauer, Hans H.
5
Chawla, Deepak
5
Dolnicar, Sara
5
Parsad, Chandan
5
Prashar, Sanjeev
5
Sands, Sean
5
Brunsø, Karen
4
Neslin, Scott A.
4
Rundle-Thiele, Sharyn
4
Sarmah, Suman
4
Sondhi, Neena
4
Verbeke, Wim
4
Vijay, T. Sai
4
Bagozzi, Richard P.
3
D'Souza, Clare M.
3
Ferraro, Carla
3
Gajanova, Lubica
3
Hu, Ming
3
Jebarajakirthy, Charles
3
Li, Elton
3
Mortimer, Gary
3
Moschis, George P.
3
Nagy, Szabolcs
3
Olsen, Janeen E.
3
Paço, Arminda M. Finisterra do
3
Pieniak, Zuzanna
3
Raposo, Mário
3
Taylor, D. Christopher
3
Thach, Liz
3
Amin Mahir Abdullah
2
Aschemann-Witzel, Jessica
2
Balducci, Francesco
2
Bar-Gill, Oren
2
Barber, Nelson
2
Barber, Nelson A.
2
Barman, Panchanan
2
Bastian, Susan E. P.
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Bayus, Barry L.
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Central European business review : CEBR
1
Perspectives on consumer behaviour : theoretical aspects and practical applications
1
Scientific Annals of Economics and Business
1
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ECONIS (ZBW)
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Specifics in brand value sources of customers in the banking industry from the psychographic point of view
Gajanova, Lubica
;
Nadanyiova, Margareta
;
Lazaroiu, Gheorghe
- In:
Central European business review : CEBR
9
(
2020
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012295066
Saved in:
2
Analysis of consumer behaviour in the networked environment : case study of the Slovak Republic
Gajanova, Lubica
;
Nadanyiova, Margareta
- In:
Perspectives on consumer behaviour : theoretical …
,
(pp. 123-146)
.
2020
Persistent link: https://www.econbiz.de/10012250616
Saved in:
3
The use of demographic and psychographic segmentation to creating marketing strategy of brand loyalty
Gajanova, Lubica
;
Nadanyiova, Margareta
; …
- In:
Scientific Annals of Economics and Business
66
(
2019
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10012313575
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