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~subject:"Consumer behaviour"
~subject:"Marktsegmentierung"
~person:"Nadanyiova, Margareta"
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Consumer behaviour
Marktsegmentierung
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3
Market segmentation
3
Beziehungsmarketing
2
Brand image
2
Brand management
2
Markenführung
2
Markenimage
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psychographic segmentation
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bank industry
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brand
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customer behaviour
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Nadanyiova, Margareta
Dolnicar, Sara
25
Dibb, Sally
13
Vayanos, Dimitri
12
Bauer, Hans H.
11
Gromb, Denis
11
Occhino, Filippo
11
Rundle-Thiele, Sharyn
11
Atkeson, Andrew
10
DeSarbo, Wayne
10
Duffie, Darrell
10
Jong, Frank de
10
Kehoe, Patrick J.
10
Leisch, Friedrich
10
Bergemann, Dirk
9
Rogers, John H.
9
Tkaczynski, Aaron
9
Bruwer, Johan
8
Caporale, Guglielmo Maria
8
Grün, Bettina
8
Nijkamp, Peter
8
Pepels, Werner
8
Simkin, Lyndon
8
Weill, Pierre-Olivier
8
Cespa, Giovanni
7
DeSarbo, Wayne S.
7
Morris, Stephen
7
Spann, Martin
7
Bekaert, Geert
6
Chawla, Deepak
6
Degryse, Hans
6
Edmond, Chris
6
Engel, Charles
6
Gadenne, Lucie
6
Girardi, Alessandro
6
Grigolon, Laura
6
Harvey, Campbell R.
6
Kesting, Tobias
6
Kruger, Martinette
6
Malamud, Semyon
6
Manso, Gustavo
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Central European business review : CEBR
1
Perspectives on consumer behaviour : theoretical aspects and practical applications
1
Scientific Annals of Economics and Business
1
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ECONIS (ZBW)
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Specifics in brand value sources of customers in the banking industry from the psychographic point of view
Gajanova, Lubica
;
Nadanyiova, Margareta
;
Lazaroiu, Gheorghe
- In:
Central European business review : CEBR
9
(
2020
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012295066
Saved in:
2
Analysis of consumer behaviour in the networked environment : case study of the Slovak Republic
Gajanova, Lubica
;
Nadanyiova, Margareta
- In:
Perspectives on consumer behaviour : theoretical …
,
(pp. 123-146)
.
2020
Persistent link: https://www.econbiz.de/10012250616
Saved in:
3
The use of demographic and psychographic segmentation to creating marketing strategy of brand loyalty
Gajanova, Lubica
;
Nadanyiova, Margareta
; …
- In:
Scientific Annals of Economics and Business
66
(
2019
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10012313575
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